.png&w=640&q=75 "Finding Head of QA for US-Based AI-SAAS Soonicorn")
<h2>Introduction<br></h2><p>Based in Roswell, United States, GreyOrange is a global leader in AI-driven warehouse automation. Founded in 2012, the company develops intelligent robots and software solutions that optimize warehouse operations and streamline order fulfilment.</p><h2>Problem Statement<br></h2><p>As GreyOrange accelerated its growth trajectory, it became imperative to establish a dedicated Head of QA role that could bring both strategic oversight and operational depth. Earlier, Quality Assurance had been overseen directly by the Chief Transformation Officer, but the scale of operations demanded a specialised leader.</p><p>The mandate required someone who could fill a critical leadership gap, embed “shift-left” practices to reduce late-stage defects, and build a scalable QA organisation anchored in automation. This leader would also focus on improving quality metrics across defect trends, ensuring on-time delivery, and managing incident rates, while fostering collaboration across Product, Engineering, and DevOps.</p><h2>Solution and Execution<br></h2><p>Purple Quarter partnered with GreyOrange to identify the right leader for this newly created position. The search began with senior QA leaders from e-commerce and fintech companies, industries known for their complex systems and mature automation practices. While early candidates looked promising and made it to the final rounds, relocation and compensation issues persisted.</p><p>Recognising the need for a course correction, Purple Quarter advised GreyOrange to focus on high-potential candidates already based in Gurgaon, balancing budget realities without compromising on capability. Eventually, we identified Varun Vohra, the Head of QA at Netomi, as the right fit for the role.</p><p>With over fourteen years of experience, including stints at PayU and Netomi, Varun had built QA teams from scratch, designed automation frameworks across web and API environments, and led quality strategies in both AI-first and fintech contexts. His expertise in release management, incident handling, and performance tuning, combined with his career stability and steady upward trajectory, made him an ideal fit.</p><h2>Looking Forward<br></h2><p>In his role as the Head of QA, Varun will build and scale a next-generation quality assurance function for GreyOrange. He will embed automation-led practices, establish stronger release and incident management frameworks, and instill a shift-left culture to ensure quality is integrated at every stage of product development. Working closely with product and engineering teams, he will be instrumental in elevating GreyOrange’s engineering standards as the company continues its march toward billion-dollar scale.</p><p><span style="color: inherit; font-size: 18px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular">For more information, please reach out to the </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://mailto:marketing@purplequarter.com/"><span style="color: rgb(216, 106, 67); font-size: 18px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Figtree"><strong><u>Marketing Team.</u></strong></span></a></p>
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<h2>Introduction<br></h2><p>Bhanzu is a global maths learning platform providing a comprehensive education experience for students aged 5–15 through live online classes, AI-powered tools, and gamified self-learning. With products such as Bhanzu Buddy (AI assistant), Bhanzu Play, and personalised recommendations for practice and learning outcomes, Bhanzu drives long-term engagement and delivers meaningful results. Backed by a proprietary curriculum and strong unit economics, the platform currently serves over 50,000 students and is expanding into offline learning centres.</p><h2>Problem Statement<br></h2><p>Bhanzu needed a Head of Technology to chart the course for its upcoming tech initiatives. The role demanded a leader with deep AI/ML expertise and a strong product mindset; capable of championing the 0-to-1 journey while scaling from 1 to 10x and beyond. The ideal candidate should be young, dynamic, and architecturally strong; demonstrating an entrepreneurial mindset. Cultural alignment was critical: Bhanzu wanted a mission-driven leader prioritizing impact over commercial ambition. The leader would need to combine strategic vision with hands-on execution, thriving in complexity and operating with a bias for action.</p><h2>Solution and Execution<br></h2><p>Purple Quarter partnered with Bhanzu to identify the ideal candidate for this critical position. Leveraging a meticulous search strategy centred on the <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/tech-leader-hiring/leadership-assessment/">Behavioural Metrics Model</a>, we focused on young leaders with prior CTO experience who could foster rapid innovation, experimentation, and learning. Our search led us to Nitin Agarwal, a perfect match for the role.</p><p>With over 18 years of experience driving engineering innovation across early-stage startups and hyper-growth companies, Nitin stood out as the right choice. He has shaped and scaled engineering organizations and product platforms at leading companies including Curefit (Cult.fit), GO-JEK, Ola, Flipkart, and Yahoo. Additionally, he co-founded Pianta, a health services platform later acquired by GO-JEK. His profile reflects the quintessential BMM archetype of a<strong> Creator and Nurturer</strong>, aligning seamlessly with Bhanzu’s vision. From search to offer acceptance, the entire process was completed <strong>in just under 30 days</strong>.</p><h2>Looking Forward<br></h2><p>As Bhanzu’s Head of Technology, Nitin will lead the company’s next phase of technological evolution. He will establish the foundation for future innovations, inspire and grow the technology team, and oversee end-to-end platform development from concept to delivery. Working closely with product and pedagogy teams, he will ensure that Bhanzu continues to deliver cutting-edge, student-centric experiences while remaining at the forefront of education.</p><p><span style="color: inherit; font-size: 18px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular">For more information, please reach out to the </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://mailto:marketing@purplequarter.com/"><span style="color: rgb(216, 106, 67); font-size: 18px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Figtree"><strong><u>Marketing Team.</u></strong></span></a></p>
.jpg&w=640&q=75 "Precision, Productivity, Progress: The Engineering Hire Shaping CodeRabbit’s AI Revolution")
<h3>Introduction</h3><p> Founded in 2023, CodeRabbit integrates AI-driven automation into platforms like GitHub and GitLab, offering developers intelligent feedback and recommendations to optimize coding workflows. The California-headquartered company has rapidly expanded its reach, serving a growing base of 900+ customers. They continue to shape modern development practices by focusing on efficiency, precision, and productivity for engineering teams.</p><h3>Problem Statement</h3><p><br>CodeRabbit was looking to strengthen its engineering team with a Principal Engineer based in India. The role required a technically strong, hands-on engineering leader with a track record of solving complex problems and driving product development in startup environments. The ideal candidate needed prior experience in US-based startups, a deep understanding of scalable architecture, and the ability to contribute directly to building features while mentoring a lean, high-growth team. The focus was on finding someone who could align technology decisions with business goals, build scalable solutions, and contribute meaningfully to the development of CodeRabbit’s AI-driven platform.</p><h3>Solution & Execution</h3><p> Purple Quarter partnered with CodeRabbit to design a targeted hiring strategy, focusing on candidates with a strong technical background in US-based startups and experience in solving complex engineering problems at scale. Having successfully closed <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/90-days-a-game-changing-hire-how-coderabbit-strengthened-its-india-operations/case-studies/"><span style="color: #f97316; font-family: Figtree">the India Site Head role for CodeRabbit the previous year, </span></a>we were well-positioned to understand the company’s culture, technical needs, and long-term vision. This enabled us to strategize the search and attract candidates who demonstrate proven technical skills, startup mindset, and a customer-focused approach. </p><p>After a deep evaluation, Prashanth Pai was identified as the ideal fit for the role. With over 12 years of experience in hands-on engineering roles and a strong problem-solving ability, he possessed the right mix of technical expertise and leadership skills. His experience in building scalable solutions and mentoring engineering teams perfectly matched CodeRabbit’s expectations. The offer was accepted within a week, demonstrating strong alignment on vision, role clarity, and cultural fit.</p><h3>Looking Forward</h3><p><br>Prashanth Pai’s role as Principal Engineer is critical in strengthening CodeRabbit’s technical foundation during its high-growth phase. In his current role, he is setting up robust engineering practices, improving system architecture for scalability, and enabling fast feature delivery. His deep experience in US-based startups brings a global perspective to the team, helping CodeRabbit tackle complex challenges with precision and efficiency. As the platform continues to evolve, Prashanth will play a key role in shaping its technology strategy, ensuring seamless integration of AI capabilities, and driving a strong engineering culture focused on quality, agility, and innovation.</p><p></p><p><span style="color: inherit; font-size: 18px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular">For more information, please reach out to the </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://mailto:marketing@purplequarter.com/"><span style="color: rgb(216, 106, 67); font-size: 18px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Figtree"><strong><u>Marketing Team.</u></strong></span></a><br><br></p>
<h3>Introduction</h3><p>Vijaya Diagnostic Centre is India’s largest B2C integrated diagnostic chain with a legacy of over four decades. Founded in 1981, the company has established a reputation for quality, reliability, and affordability in healthcare. With 150+ centers across 23 cities, NABL-certified labs, advanced technology, and a strong team of over 3,000 professionals, Vijaya serves millions of customers annually. Its mission is to streamline the patient journey, delivering faster, transparent, and accurate diagnostic services at affordable prices. Problem Statement</p><h3><br>Problem Statement</h3><p>With its growing scale and nationwide presence, Vijaya Diagnostic reached a stage where its technology foundation needed strengthening. The company was operating with a mix of internally managed systems and external solutions, which created challenges in integration and slowed down execution. With healthcare data volumes increasing, there was a greater need for robust security and compliance measures.</p><p>Vijaya required a hands-on senior technology leader who could enhance its digital infrastructure, ensure tighter control over systems, and manage both internal teams and external partners. The position demanded proven expertise in healthcare and enterprise IT, along with the ability to build secure, scalable solutions while thriving in a fast-paced work environment.</p><p></p><h3>Solution & Execution</h3><p>As Purple Quarter partnered with Vijaya Diagnostic to identify its next technology leader, Lanka Sai Srinivas emerged as the right fit, demonstrating a proven expertise of leading large operations and strengthening digital infrastructure. <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/tech-leader-hiring/leadership-assessment/"><span style="color: rgb(249, 115, 22); font-family: Figtree">Using our Behavioural Metrics Model (BMM),</span></a> we identified him as <strong>a mix of Creator and Nurturer,</strong> ensuring balance between building capability and driving transformation. With a hands-on approach and an ability to integrate technology with business outcomes, Lanka has consistently delivered impact in complex business ecosystems. We successfully closed the mandate <span style="color: rgb(249, 115, 22); font-family: Figtree"><strong>within three months.</strong></span></p><p></p><h3>Way Forward</h3><p>As Vijaya’s Chief Technology Officer, Lanka Sai Srinivas is leading the transformation of its IT divisions, building a secure, scalable, and innovation-ready technology foundation. With his digital-first mindset and healthcare expertise, he is poised to strengthen Vijaya’s competitive edge and drive its next phase of growth in India’s diagnostic ecosystem.</p><p></p><p><span style="color: inherit; font-size: 18px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular">For more information, please reach out to the </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://mailto:marketing@purplequarter.com/"><span style="color: rgb(216, 106, 67); font-size: 18px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Figtree"><strong><u>Marketing Team</u></strong></span></a></p>
<h2>Introduction </h2><p>Navi is a rapidly scaling financial services company in India, offering a wide range of digital-first products, including Personal Loans, Home Loans, UPI payments, Insurance, Mutual Funds, and Digital Gold. With a mission to make financial services simple, accessible, and affordable, Navi leverages its in-house AI/ML capabilities, deep technology stack, and product-driven approach to craft seamless customer experiences. The company’s focus on innovation and user-centric design continues to redefine how Indians access and manage their finances. </p><h2>Problem Statement </h2><p>As Navi’s UPI transaction volume surged, the company quickly cemented its first-mover advantage in offering credit over UPI: a space poised for explosive growth. With this strategic edge, Navi is well-positioned to outpace competitors and establish itself as a dominant player in the UPI ecosystem. </p><p>However, rapid scale brought its own challenges. Navi faced critical gaps across multiple dimensions: limited senior leadership, low brand awareness, disconnect between product and engineering teams, and lack of robust software quality and organisational structure. While the engineering team had strong young talent, the absence of experienced senior engineers and managers led to operational inefficiencies and siloed decision-making. </p><p>Initially, Navi aimed to onboard a CTO to drive strategic tech direction. However, after reassessing their organisational priorities, they pivoted towards hiring a Head of Engineering, someone who could take a hands-on leadership role across product verticals and bring immediate structural and executional impact. The mandate called for a leader with 15+ years of experience, an IIT pedigree, and proven expertise in managing high-performing engineering teams at scale. </p><h2>Solution & Execution </h2><p>After a detailed analysis of Navi’s requirements, we identified Gaurav Lahoti as the ideal fit. Gaurav brought a rare blend of entrepreneurial experience, product thinking, and technical depth. As the Co-founder and CTO of Khatabook, he had scaled the engineering function from scratch and led core functions across Engineering, Data Science, IT, and InfoSec compliance. Prior to this, he had co-founded the Edtech venture, Genius Learning Labs, where he served as CTO and was instrumental in envisioning, architecting, and building a suite of web-based tools and learning platforms. </p><p>What set Gaurav apart was his ability to blend hands-on execution with a deep understanding of business operations. Our proprietary <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/tech-leader-hiring/leadership-assessment/">Behavioural Metrics Model</a> (BMM) identified Gaurav as an Early Nurturer, who thrives in building from ground zero, fosters alignment across cross-functional teams, and drives innovation in fast-paced environments while cultivating a strong engineering culture. Beyond the leadership search, we also facilitated compensation consultation between Navi and Gaurav to ensure alignment on expectations and long-term fit. The mandate was successfully closed within 90 days. </p><h2>Way Forward </h2><p>Recognising Navi’s scale and vision, Gaurav stepped in to lead a 350–400-member engineering team. Backed by his entrepreneurial mindset and hands-on approach, he’s well-positioned to build a strong tech foundation and drive Navi’s next phase of growth in the digital financial ecosystem. </p><p><span style="color: rgb(255, 255, 255); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular">For more information, please reach out to the </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://mailto:marketing@purplequarter.com/"><span style="color: rgb(216, 106, 67); font-family: Figtree"><strong><u>Marketing Team</u></strong></span></a></p>
<h2>Introduction </h2><p>LetsTransport is India’s leading Series E-funded tech-logistics company, focused on transforming last-mile delivery with unmatched on-time efficiency. Catering exclusively to enterprises across sectors like organized retail, FMCG, e-commerce, distribution, and 3PL, the company has established itself as a trusted partner in urban logistics. By addressing the needs of India’s largely underserved trucker community, LetsTransport has emerged as a market leader in the enterprise logistics segment. Backed by cutting-edge technology and a clear vision, it is on a mission to redefine the $35 billion urban logistics landscape. </p><h2>Problem Statement </h2><p>LetsTransport was in search of a Chief Technology & Product Officer (CTPO) who could seamlessly integrate product vision with technical execution. The mandate was clear: identify a leader capable of owning both the product roadmap and the technology stack, while aligning with the company’s high-growth trajectory. The ideal candidate needed to be a strategic thinker with deep expertise in software development, scalable architecture, and real-time logistics platforms. Equally important was the ability to lead cross-functional teams, drive innovation, and build systems that could support operational efficiency and client-specific customization at scale. </p><h2>Solution & Execution </h2><p>Initially, LetsTransport focused on candidates who had served as Directors of Engineering in Series A–C startups. However, this approach, coupled with a constrained budget, limited their ability to attract talent with the depth required for a CTPO role. We stepped in to recalibrate the hiring strategy, advising them to stretch their budget and prioritize candidates with prior CTO or CTPO experience, capable of balancing both scale and innovation. </p><p>Leveraging our proprietary Behavioural Metrics Model (BMM), we identified Amit Dixit as the right fit. With a strong foundation in individual contributor roles such as Principal Product Architect and Principal Engineer at Infosys and Target, Amit had transitioned into a leadership role as CTO at Zolo, where he built SaaS products from the ground up. His BMM persona reflected a blend of Creator and Nurturer— ideal to drive 0-1x and 1-10x growth. </p><h2>Looking Forward </h2><p>With his appointment as CTPO, Amit is now set to lead a 20–30 member engineering and product team. His responsibilities include building scalable systems, refining the product roadmap, and fostering a high-performance engineering culture. As LetsTransport continues to expand its footprint, Amit will play a critical role in shaping the next phase of its tech evolution—laying the groundwork for long-term innovation, operational efficiency, and differentiated customer experiences. </p><p><span style="color: rgb(var(--primary)); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular">For more information, please reach out to the </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://mailto:marketing@purplequarter.com/"><span style="color: rgb(var(--primary)); font-family: Figtree"><strong><u>Marketing Team</u></strong></span></a></p>
<h2>Introduction<br></h2><p>Auxia, an innovative AI-native growth and engagement platform founded in 2022, empowers modern product and marketing teams to deliver personalized user journeys. Headquartered in Los Altos, California, and backed by prominent investors such as Vela Partners and Incubate Fund, Auxia is rapidly scaling globally, having recently secured Series A funding just three years after its establishment.<br></p><h2>Problem Statement<br></h2><p>Following Purple Quarter’s <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/the-3-month-turnaround-how-purple-quarter-set-auxias-india-ops-in-motion/case-studies/">first successful appointment at Auxia</a>, the company turned to us again – this time to find an Engineering Lead to drive innovation in their critical India operations. The ideal leader would demonstrate substantial experience in technical product management, particularly distributed systems, scalable data infrastructure, API design, and cloud platforms like AWS or GCP. Additionally, familiarity with AI/ML systems and strong analytical, communication, and collaboration skills were essential.<br></p><h2>Execution & Solution<br></h2><p>Leveraging patented our proprietary <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/tech-leader-hiring/leadership-assessment/">Behavioral Metrics Model (BMM)</a>, we swiftly identified Siddardha Garimella, whose professional trajectory and cultural alignment matched Auxia’s distinct needs. Siddardha, one of the first four employees at Swiggy and an IIT Madras-educated computer science expert, presented an exceptional profile as a strategic blend of <strong>“Creator” and “Nurturer”</strong>.</p><p><br>Impressed by Siddardha's credentials,Auxia redefined its engineering leadership role to leverage his capabilities and fuel their next phase of growth. His extensive experience with early-stage tech ventures, combined with robust technical skills, aligned with Auxia’s innovative ethos. Siddardha was equally captivated by Auxia's visionary founder – a former Google leader with over two decades of industry experience – and recognized a clear growth trajectory, including the potential to grow into a CTO role.<br></p><p>We efficiently closed this mandate within <strong>60-days</strong>, highlighting the effectiveness of our precision-driven hiring approach.<br></p><h2>Looking Forward<br></h2><p>In his new role, Siddardha will lead strategic initiatives, including defining and driving the roadmap for Auxia’s core platform, overseeing the design and delivery of scalable APIs, distributed systems, and data infrastructure. He will closely collaborate with engineering and data science teams, reinforcing Auxia’s competitive edge and market impact.<br><br>For more information, please reach out to the <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://mailto:marketing@purplequarter.com/"><span style="color: rgb(249, 115, 22); font-family: Figtree"><strong><u>Marketing Team</u></strong></span></a></p><p><br><br></p>
<h2>Introduction </h2><p>Asia Healthcare Holdings (AHH), founded in 2016, is a pan-India healthcare platform backed by global investors TPG Growth and GIC. With a sharp focus on scaling single-speciality healthcare across South Asia, AHH has built a differentiated portfolio that includes Motherhood Hospitals, Nova IVF Fertility, Asian Institute of Nephrology and Urology (AINU), and American Oncology Institute. Today, Asia Healthcare Holdings operates 130+ speciality units across 55 cities, positioning itself as a leading operator and investor in the region’s healthcare landscape. </p><h2>Problem Statement </h2><p>As AHH’s operations grew in scale and complexity, they sought a Group-level Chief Technology Officer (CTO) who could take charge of its diverse digital landscape and bring cohesion across functions. This wasn’t a traditional IT role—it required end-to-end ownership of strategic planning, IT infrastructure, cloud application management, automation, data security, compliance, and team leadership. </p><p>What set this mandate apart was the emphasis on both technical depth and business alignment. The ideal leader needed to be equally fluent in digital transformation and risk mitigation, while also understanding the nuances of user experience across different stakeholder groups—from doctors and operations teams to patients and support staff. They would oversee multiple critical software platforms, including supply chain systems, HR portals, and patient-facing applications. In essence, the CTO would serve as the technology backbone of the organisation, innovate, execute and enable AHH’s next phase of digital maturity. </p><h2>Solution & Execution </h2><p>AHH’s initial preference leaned toward candidates from retail or brick-and-mortar industries, rather than from within healthcare or hospitality. The rationale was to bring in a leader with a sharp focus on scale, customer experience, and operational agility. However, through detailed consultations, we advised a course correction, emphasising the complexity of healthcare operations and the need for domain expertise. Appointing someone with prior experience in the hospital sector would significantly reduce the learning curve and ensure smoother integration into the group’s clinical and administrative environments. </p><p>We also supported AHH in benchmarking compensation, balancing industry standards with the company’s equity structure and long-term goals. Leveraging our proprietary <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/tech-leader-hiring/leadership-assessment/"><span style="color: rgb(var(--secondary)); font-family: Figtree"><u>Behavioural Metrics Model</u></span></a> (BMM), which evaluates candidates across technical expertise, change readiness, motivation, and cultural fit, we identified Arvind Sivaramakrishnan as the ideal match. With leadership stints as Chief Information Officer at both Karkinos Healthcare and Apollo Hospitals, Arvind brought a rare blend of healthcare IT expertise, strategic vision, and operational depth that aligned perfectly with AHH’s digital transformation goals. </p><h2>Looking Forward </h2><p>With Arvind at the helm of technology, AHH is well-positioned to build a future-ready digital ecosystem that supports its vision of scalable, patient-centric care. Currently, he manages a team of 30 employees. His deep domain expertise and strategic approach to healthcare technology are expected to drive greater integration across business units, enhance data-driven decision-making, and accelerate innovation across critical touchpoints, laying the groundwork for sustained growth and operational excellence. </p><p>For more information, please reach out to the <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://mailto:marketing@purplequarter.com"><span style="color: #f97316; font-family: Figtree"><strong><u>Marketing Team</u></strong></span></a></p>
<h2><span style="color: rgb(var(--primary)); font-family: Figtree">Introduction</span></h2><p><span style="color: rgb(var(--primary)); font-family: Figtree">Liberis is a UK-based fintech company offering funding solutions to small and medium-sized businesses (SMBs) through embedded finance. Liberis offers a unique revenue-based financing model that empowers businesses to secure funding based on future revenue projections. Unlike traditional loans, repayments are tied to a percentage of daily card sales or other income streams, offering flexibility that aligns with a business's cash flow.</span></p><h2><span style="color: rgb(var(--primary)); font-family: Figtree">Problem Statement</span></h2><p><span style="color: rgb(var(--primary)); font-family: Figtree">With the aim of establishing and scaling its India presence, Liberis sought to hire a Director of Engineering (DOE) and Site Head. This leader would play a foundational role in setting up the India tech hub and driving its 0-1x growth journey.</span></p><p></p><p><span style="color: rgb(var(--primary)); font-family: Figtree">The mandate was to find a hands-on technical expert who could seamlessly bridge the India hub with Liberis’ global headquarter. This meant advocating for the India team within the broader company structure, and influencing key changes in workflows, policies and technical practices to support a globally distributed model operating across multiple time zones.</span></p><p></p><p><span style="color: rgb(var(--primary)); font-family: Figtree">Beyond technical leadership, the role demanded operational and strategic ownership. The candidate would manage the India headcount budget and be responsible for building a scalable, sustainable hiring plan. A crucial part of the role also involved mentoring and inspiring engineering managers, ensuring they not only performed at their best but also embodied the core values and culture of Liberis.</span></p><h2><span style="color: rgb(var(--primary)); font-family: Figtree"><br>Solutions & Execution</span></h2><p><span style="color: rgb(var(--primary)); font-family: Figtree">Understanding Liberis’ need for a dynamic and authoritative leader to spearhead their India operations, we focused on identifying a candidate with proven experience in building and scaling teams from the ground up. The role demanded more than just technical expertise—it required a seasoned professional who had navigated the complexities of growth and could effectively communicate with global stakeholders while demonstrating complete ownership of the India charter.<br><br>One of the core challenges lay in stakeholder management—aligning the newly forming India team with the established UK headquarters. This required a leader with a strong personality and the ability to operate autonomously while seamlessly bridging cross-continental collaboration.<br><br>Leveraging our proprietary Behavioural Metrics Model (BMM), we identified Prashant Pandey — a perfect combination of Creator and Nurturer fitment. He brought both the strategic foresight to architect the India tech hub and the empathetic leadership needed to scale forward sustainably. <br><br>We also provided comprehensive salary consultation based on real-time compensation benchmarks in India, ensuring Liberis made a competitive and informed offer. The entire process was completed within 30 days. <br></span></p><h2><span style="color: rgb(var(--primary)); font-family: Figtree">Way Forward</span></h2><p><span style="color: rgb(var(--primary)); font-family: Figtree">With a strong leadership foundation in place, Liberis is well-positioned to scale its India operations with confidence. As the firm's India tech hub evolves, Prashant, as a strategic hire, is playing a pivotal role in shaping its growth, culture, and global alignment. </span><br></p><p><span style="color: rgb(var(--primary)); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular, sans-serif">For more information, please reach out to the </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="mailto:marketing@purplequarter.com"><span style="color: rgb(249, 115, 22); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Figtree"><u>Marketing Team.</u></span></a></p>
.jpg&w=640&q=75 "The 3-Month Turnaround: How Purple Quarter Set Auxia’s India Ops in Motion")
<h3>Introduction</h3><p>Auxia is an AI-native growth and engagement platform founded in 2022 to help modern product and marketing teams drive smarter, personalized user journeys. Headquartered in Los Altos, California, and backed by Vela Partners and Incubate Fund, the company empowers enterprises to launch real-time, cross-channel experiments using advanced machine learning models. Currently in its seed stage, Auxia serves clients across Japan, the UK, and the US, and continues to innovate at the intersection of data, automation, and user experience. </p><h3>Problem Statement </h3><p>Auxia needed a VP of Engineering to lead and scale its India operations. This critical role called for a leader with deep AI/ML expertise, experience in building and nurturing engineering teams, and the ability to architect scalable systems. The position required a unique blend of startup agility, technical depth, and cross-functional collaboration, making it a high-priority and challenging search. </p><h3>Execution & Solution </h3><p>Auxia sought a seasoned engineering leader who could own and drive the India tech vision while aligning closely with the global team. We took on the challenge to find a professional who combined deep technical understanding with team-building capability and a strong product mindset. </p><p>Using our proprietary <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/tech-leader-hiring/leadership-assessment/">Behavioral Metric Model (BMM),</a> we identified Nagaraj Hatti as a strong blend of <strong>“Creator” and “Nurturer.”</strong> His entrepreneurial background—most notably founding Tesmon, an AI-based SaaS platform for autonomous testing—aligned well with Auxia’s tech direction. With leadership roles at Envoy, Snap Inc., and Apple, and earlier experience at Microsoft and Cisco, Nagaraj brought the right mix of scale, innovation, and leadership maturity. </p><p>While the original requirement was for a VP of Engineering, Nagaraj was brought on as Engineering Leader given his exceptional fit with the role and the stage of Auxia’s India operations. We successfully closed the position in just three months, enabling a smooth and timely transition. </p><h3>Looking Forward </h3><p>As Engineering Leader, Nagaraj is focused on building a high-performance team, developing scalable architecture, and shaping Auxia’s AI-led product strategy. His leadership is instrumental in transforming the India team into a core pillar of innovation and delivery—supporting Auxia’s mission to revolutionize growth across global markets. </p>
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