Finding Head of QA for US-Based AI-SAAS Soonicorn

Introduction

Based in Roswell, United States, GreyOrange is a global leader in AI-driven warehouse automation. Founded in 2012, the company develops intelligent robots and software solutions that optimize warehouse operations and streamline order fulfilment.

Problem Statement

As GreyOrange accelerated its growth trajectory, it became imperative to establish a dedicated Head of QA role that could bring both strategic oversight and operational depth. Earlier, Quality Assurance had been overseen directly by the Chief Transformation Officer, but the scale of operations demanded a specialised leader.

The mandate required someone who could fill a critical leadership gap, embed “shift-left” practices to reduce late-stage defects, and build a scalable QA organisation anchored in automation. This leader would also focus on improving quality metrics across defect trends, ensuring on-time delivery, and managing incident rates, while fostering collaboration across Product, Engineering, and DevOps.

Solution and Execution

Purple Quarter partnered with GreyOrange to identify the right leader for this newly created position. The search began with senior QA leaders from e-commerce and fintech companies, industries known for their complex systems and mature automation practices. While early candidates looked promising and made it to the final rounds, relocation and compensation issues persisted.

Recognising the need for a course correction, Purple Quarter advised GreyOrange to focus on high-potential candidates already based in Gurgaon, balancing budget realities without compromising on capability. Eventually, we identified Varun Vohra, the Head of QA at Netomi, as the right fit for the role.

With over fourteen years of experience, including stints at PayU and Netomi, Varun had built QA teams from scratch, designed automation frameworks across web and API environments, and led quality strategies in both AI-first and fintech contexts. His expertise in release management, incident handling, and performance tuning, combined with his career stability and steady upward trajectory, made him an ideal fit.

Looking Forward

In his role as the Head of QA, Varun will build and scale a next-generation quality assurance function for GreyOrange. He will embed automation-led practices, establish stronger release and incident management frameworks, and instill a shift-left culture to ensure quality is integrated at every stage of product development. Working closely with product and engineering teams, he will be instrumental in elevating GreyOrange’s engineering standards as the company continues its march toward billion-dollar scale.

For more information, please reach out to the Marketing Team.