CTO Hiring in 90 Days: Vijaya Diagnostic’s Move Toward a Secure, Scalable Digital Future

Introduction

Vijaya Diagnostic Centre is India’s largest B2C integrated diagnostic chain with a legacy of over four decades. Founded in 1981, the company has established a reputation for quality, reliability, and affordability in healthcare. With 150+ centers across 23 cities, NABL-certified labs, advanced technology, and a strong team of over 3,000 professionals, Vijaya serves millions of customers annually. Its mission is to streamline the patient journey, delivering faster, transparent, and accurate diagnostic services at affordable prices. Problem Statement

Problem Statement

With its growing scale and nationwide presence, Vijaya Diagnostic reached a stage where its technology foundation needed strengthening. The company was operating with a mix of internally managed systems and external solutions, which created challenges in integration and slowed down execution. With healthcare data volumes increasing, there was a greater need for robust security and compliance measures.

Vijaya required a hands-on senior technology leader who could enhance its digital infrastructure, ensure tighter control over systems, and manage both internal teams and external partners. The position demanded proven expertise in healthcare and enterprise IT, along with the ability to build secure, scalable solutions while thriving in a fast-paced work environment.

Solution & Execution

As Purple Quarter partnered with Vijaya Diagnostic to identify its next technology leader, Lanka Sai Srinivas emerged as the right fit, demonstrating a proven expertise of leading large operations and strengthening digital infrastructure. Using our Behavioural Metrics Model (BMM), we identified him as a mix of Creator and Nurturer, ensuring balance between building capability and driving transformation. With a hands-on approach and an ability to integrate technology with business outcomes, Lanka has consistently delivered impact in complex business ecosystems. We successfully closed the mandate within three months.

Way Forward

As Vijaya’s Chief Technology Officer, Lanka Sai Srinivas is leading the transformation of its IT divisions, building a secure, scalable, and innovation-ready technology foundation. With his digital-first mindset and healthcare expertise, he is poised to strengthen Vijaya’s competitive edge and drive its next phase of growth in India’s diagnostic ecosystem.

For more information, please reach out to the Marketing Team