BANGALORE, India, Dec. 21, 2022 Melorra, a leading D2C brand that offers lightweight and affordable fashionable gold jewellery has onboarded Nirdosh Chouhan as their Chief Technology Officer. Bespoke CTO Search firm, Purple Quarter was the preferred search partner in closing Melorra’s leadership mandate.
The Bangalore-headquartered brand was founded in 2016 by Saroja Lakshmi Yeramilli with a mission and vision to ‘create the largest everyday fashionable fine jewellery brand globally.’ Melorra currently has an online presence in 718 districts in India and in the next four years aims to set up 350 retail centres. To support the scale, increase footprints in both online marketplace and offline stores and bring in the latest technologies to strengthen its capabilities, Melorra wanted a seasoned techie to join as a Chief Technology Officer.
Founder & CEO, Saroja Yeramilli, speaking on the appointment, said, “As Melorra becomes one of the largest D2C brands in India and aims to scale significantly over the next few years with an Omni-channel strategy, I am delighted to welcome Nirdosh Chouhan, a senior technology leader in India, to Melorra as our CTO. Nirdosh’s international exposure implementing Apple’s world-class Omni Channel consumer experience is going to prove beneficial in offering a best-in-class global shopping experience to our customers – online or offline.”
Purple Quarter teamed up with Melorra to design a custom strategy to locate and map the best tech leader for the mandate. With an understanding of the business, role and responsibilities, Nirdosh Chouhan presented to be the best fit for the leadership role. With over 20 years of strategic growth in managing teams, and distributed enterprise products and applications, the IIM Bangalore alumnus has had several impressive stints with Apple, OYO, NetApp and Oracle among others. He was one of the first few employees at Apple and was in charge of spearheading its retail engineering division. In his time with the company, he worked on designing global customer-centric technology products with the mission of performance, scale, security and reliability.
“What influences me about Melorra is the focus to create the largest everyday fashionable fine jewellery brand globally, where quality creativity and aspiration are at the top of ambitions. As the Chief Technology Officer, my primary focus will be to build products and technologies which shape the future of fine jewellery from design, production, exploration and online-offline experience points at scale. The Purple Quarter team’s continued assistance, streamlined approach and thorough understanding of the role and the opportunities have been immensely helpful,” shared Nirdosh Chouhan on his appointment.
Purple Quarter’s unmatched tech network, extensive talent pool, and comprehensive end-to-end search process have been instrumental in securing multiple key tech heads for the likes of BigBasket, Licious, PharmEasy, Upstox, Urban Company, Shiprocket, ACKO, Healthians, Open, Rupeek and more.
About Purple Quarter
Purple Quarter is a Bespoke CTO Search firm based out of Bangalore. In just five years, it has mapped out over 10,000+ tech leaders across the globe. With a singular approach, Purple Quarter offers detailed insight into the Tech Leadership hiring space for startups and corporates. The diverse clientele of companies such as Walmart, Swiggy, RBIH, Razorpay, Browserstack, Inmobi, ACKO, PharmEasy, Urban Company, hike, Clari, and many more, reflect Purple Quarter’s unmatched position.
Melorra, one of India’s fastest-growing D2C brands, offers lightweight and affordable fashionable gold jewellery (the majority of the demand comes from the 20-50k price range). Melorra has so far delivered to over 3000 cities/towns/villages in the country and made its mark everywhere – from villages with a population of less than 10,000 to cities with a population above 1 million. With its recently expanded delivery capabilities to the US, UK, Singapore, and UAE, Melorra is making sure that gold is fashionable every day!