Case Studies

Our case studies illustrate how we identify the right tech leaders to drive innovation, build high-performing teams, and scale businesses. Our expertise has shaped the future of organizations across diverse industries.

Ex-Amazon Technologist Krishna BS Ascends to Head of Engineering Role at an Expert-Led Wealth Management Platform Dezerv

<p></p> <h2 class="wp-block-heading"><strong>Introduction</strong></h2>  <p>Dezerv is an expert-led wealth management platform that provides curated portfolios and allows users to begin investing with as little as Rs. 50,000. Founded in 2021 by Sahil Contractor, Sandeep Jethwani & Vaibhav Porwal, the company leverages industry expertise and advanced technology to deliver comprehensive investment solutions that are actively managed by their team of experts. In the last two years, Dezerv has analyzed over INR 6500 crores of assets and managed over INR 2500 crores of investments for their clients.</p>  <p>The company’s aim is to open up access to new asset classes that are currently solely available to HNIs and also allow investors to develop smart portfolios with a balanced mix of traditional and new-age assets. They operate with a vision to provide financial freedom for India’s future.</p>  <p>Dezerv Investments Pvt. Ltd. the holding Company, provides Portfolio Management Services (PMS) and is also the Investment Manager for the Category 1- Angel Fund. The PMS has 3 strategies - equity, fixed income, and dynamic. The flexibility to choose a strategy is provided to the customer; however, management is done by the team under each strategy. Here, dedicated experts are allocated by the company to manage customers’ money. </p>  <p> </p>  <h2 class="wp-block-heading"><strong>Problem Statement</strong></h2>  <p>Dezerv aims to be a company to manage their customer’s portfolios instead of being an online investing platform. To be able to work towards this goal, the leadership team at Dezerv was looking for a Head of Engineering who could assist the tech architecture to fully transition to microservices and deal with complex products like PMS, AIF, etc.</p>  <p>They wanted a leader that has worked in early-stage teams, is hands on to identify bad code in reviews and focuses on operational excellence. Focus on security was a significant factor to protect confidentiality as well as prevent hacking. Moreover, the backend architecture needed to be such that a single stack could help scale up all the businesses.</p>  <p> </p>  <h2 class="wp-block-heading"><strong>Solution and Execution </strong></h2>  <p>Dezerv being an early stage company, needed a technology leader who was a mix of both, Creator and Nurturer fitment. Utilizing the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model – BMM</a>, Purple Quarter’s IP, Krisha BS was chosen as the candidate right suited for the position.</p> <p>With over 17 years of experience in technology and leadership roles, Krishna specialized in Identity Verification and KYC products within sectors such as E-commerce, Fintech, and Cryptocurrency. He has also spearheaded new Initiatives in non-crypto products at Coinswitch. Krishna has a track record of developing several products during his tenure at Amazon, notably the Global Identity Verification Platform. He possesses a strong enthusiasm for tackling intricate challenges and constructing united, high-performing technology teams.</p>  <p> </p>  <h2 class="wp-block-heading"><strong>Looking Forward </strong></h2>  <p>Joining the team at Dezerv as the Head of Engineering, Krishna BS is determined to create a world-class team that will build India’s leading wealth management technology stack from the ground up. He is aligned with Dezerv’s goal to enable technology-led innovation in every aspect of managing wealth both for the customers and for internal functions.</p>  <p>For more information, please reach out to <a href="mailto:marketing@purplequarter.com">marketing@purplequarter.com</a></p>  <p> </p>

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LogisticsTech Soonicorn Porter Embarks on a New Chapter of Innovation; Onboards Ankit Srivastava as VP of Engineering

<p></p> <h3 class="wp-block-heading"><strong>Introduction:</strong></h3>  <p>Porter stands as a comprehensive logistics platform, offering a seamless solution for businesses aiming to enhance their last-mile delivery efficiency. Established in 2014 by Pranav Goel and Uttam Digga, Porter has ascended to become India's premier Intra-City Logistics Marketplace. The Soonicorn maintains a workforce of approximately 2500 highly skilled and dedicated employees. Porter is classified as a Series E venture and boasts a valuation of approximately $750 million. It is backed by investors such as Sequoia Capital, Tiger Global Management, Vitruvian Partners along with many others.</p>  <p> <br>Porter operates with a mission to deliver the world’s best end-to-end logistics platform and revolutionize the transport logistics sector. They are present in over 18 cities in India, as well as in Dubai and Sharjah. Porter developed a real-time internet interface that connected and coordinated the delivery driver and the consumer. The business logic for order collection, vehicle allocation, and fare bidding is handled by Porter's order management system. Porter facilities include hassle-free truck rental, transparent pricing, real-time tracking, and safe and reliable trucks. Porter has a spectrum of offerings in the last-mile logistics segment to address a varied range of shipment sizes - right from 1 kg shipments by two-wheelers to 4000 kg shipments by HCVs, such as trucks, two-wheelers, financing, insurance and International offerings.</p>   <h3 class="wp-block-heading"><strong>Problem Statement </strong></h3>  <p>Porter was operating with a shared architectural framework across multiple business verticals. This contributed to higher costs and lacked confined boundaries—any disruption within one vertical affected the others. It was, thus, imperative to engineer an architecture that nurtured the autonomy of all eight business verticals. A pivotal task involved reshaping the service topology to become more orthogonal and independent.</p>  <p>Porter was looking for a <strong>Vice President of Engineering </strong>to better address the challenges of global expansion, including infrastructure hosting, regulatory compliance, and regional adaptation.</p>   <h3 class="wp-block-heading"><strong>Solution and Execution</strong> </h3>   <p>The leadership team at Porter was confident that they needed a tech leader with extensive leadership and software engineering experience. The leader should be able to manage a team of 70+ and deliver successful products in a fast-paced and dynamic environment. Moreover, they wanted an individual who was a hands-on visionary and deeply passionate about the art of constructing exceptional software products. At the helm of Porter’s technology endeavors, the leader should be able to articulate and execute the engineering strategy and technical roadmap, harmonizing them with both - business aspirations and the prevailing market trends of the company.</p>  <p>Purple Quarter initiated the engagement by conducting in-depth consultations with the client's leadership team to understand their specific technological and strategic needs. We gained insights into the company's culture, values, and long-term goals, which guided our search strategy. Ankit Srivastava was found to be the right candidate for Porter’s VP of Engineering mandate. Ankit was identified as the<em> Nurturer</em> fitment utilizing the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model (BMM)</a>, an IP of Purple Quarter. </p>  <p>Ankit brings with him 12 years of experience in building and growing businesses and 4+ years experience in leading highly effective and outcome-oriented engineering teams in companies such as Ula, Myntra, and Amazon. He comes with expertise in setting up teams and building products and scalable systems from the ground up .</p>   <h3 class="wp-block-heading"><strong>Conclusion </strong></h3>  <p>Ankit will be able to define and drive the engineering strategy and technical roadmap for Porter, aligned with their business objectives and market trends. As the VP of Engineering, Ankit will assist in building tech elements to expand the breadth and depth of category offerings.</p>   <p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p>  <p> </p>

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Matching Veteran Amazon Techie with Supply Chain Giant, DP World

<h2><b>Introduction</b></h2> DP World is the leading smart end-to-end supply chain logistics player, easing flow of trade across the globe. Their global network spans 350 business units in 75 countries, made up of logistics terminals, marine services, ports and economic zones. Connecting the worlds of business, logistics, and people on the ground, DP World is making it simpler than ever for businesses to scale and succeed, anywhere on earth. They are the world's largest data-driven logistics provider and are using industry-leading technology to expand their digital vision and disrupt global trade. <p>The dedicated, diverse and professional team of more than 103,000 employees is committed to bringing every customer and partner unrivaled value. They do this by building and growing long-lasting relationships – with governments, shippers, traders, and other stakeholders.</p> Initially, DP World started off as a local port operator; then shifted its focus to being a regional port operator and finally to a global port operator. The company urged to create a complete ecosystem for its end customers so as to solve their problems across working capital and efficient end-to-end logistics. By introducing a more streamlined & digitized experience, DP World is focused on becoming a trusted supply chain solutions provider. <h2><b>Problem Statement</b></h2> Being the world's largest data-driven logistics provider, the leadership team of DP World was looking for a senior thought leader and seasoned professional in the supply chain sector, who would be able to understand and align with the vision of the company. With a deep understanding of the logistics industry ecosystem, the prospect must demonstrate proven expertise in the supply chain sector. <h2><b>Solution & Execution</b></h2> The leadership team at DP World was looking for a suitable tech leader who would be responsible for market Access, e-commerce and data chain solutions that align with the future tech roadmap and business goals. Purple Quarter understood the client’s requirement and identified Sangam Reddy as the right candidate for the Global VP of Engineering role. Utilizing the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model </a>(BMM), Sangam was identified as the Reconstructor, who would be responsible for scaling the growth of the organization. With over 25 years of industry experience, Sangam has detailed knowledge and technical expertise along with the experience of working at global MNCs in a senior position. His international exposure and prior stints at a leading logistics company make him the right fit for DP World. <h2><b>Looking forward</b></h2> As the Global VP of Engineering, Sangam wants to leverage his experience and contribute to the high-value supply chain industry while focusing on driving an end-to-end technology roadmap, strengthening the technical infrastructure and translating the company's overall vision into reality. <h3></h3> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>

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Chicago-Based FourKites Onboards Ex-Google Techie Bo Tao as CTO

<h2><b>Introduction</b></h2> Named as one of Forbes’ Next Billion-Dollar Startups; FourKites - a leading global supply chain platform connects global end-to-end supply chains with a robust technology ecosystem. Headquartered in Chicago, the company aims to revolutionize supply chain intelligence. <p>Tracking more than 3 million shipments daily across road, rail, ocean, air, parcel, and last mile, and reaching over 200 countries and territories, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. Equipped with market-leading security and mobile optimization, the platform provides a single view of the entire supply chain. Many Fortune 500 companies and third-party logistics providers rely on FourKites’ real-time visibility feature to transform their businesses and create more agile, efficient, and sustainable supply chains. </p> FourKites is reinventing complex and labor-intensive communication systems by using a proprietary algorithm and patented AI in the logistics and transportation industry and hence, providing a cost-effective, real-time, and easy-to-use cloud-based software solution. <h2><b>Problem Statement</b></h2> In the supply chain ecosystem, one of the major challenges that shippers and freight brokers face is an outdated system that lacks up-to-date information on freight location and arrival time. Conventional communication systems like email, electronic data interchange (EDI), and fax lead to reactive decision-making and waste time and effort on outdated data. As FourKites embarked on its growth journey in terms of revenue, team size, product enhancement, and market expansion, they sought a visionary CTO with experience in building real-time event-driven systems, complex microservices ecosystems, and multi-tenant enterprise SaaS products. The chosen leader needed to combine engineering excellence with the ability to lead high-performing engineering teams. <h2><b>Solution & Execution </b></h2> Using our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model </a>(BMM), Bo Tao was identified for FourKites’ search for a data-driven and results-oriented leader. His leadership personality reflected the <i>nurturer</i> type - who is responsible for scaling, building, and growing the present platform by plumbing the existing architecture with newer additions and innovations. <p>FourKites wanted a leader who could seamlessly blend tech expertise, business acumen, and people skills. The tech leader is expected to cultivate a performance-driven engineering culture in the organization and take the company and R&D to the next level.</p> <p>Working with Fortune 500 companies and building startups from the ground up provided Bo Tao with the scalability experience that FourKites required. His prior major stints at Google, Symantec, and Next Trucking honed his expertise in machine/deep learning, big data, cloud computing, IoT, and ad tech.</p> FourKites’ holistic tech landscape and its vision to scale inspired Bo Tao to be a part of the brand. Tao’s wide array of skills, including all aspects of software engineering, data engineering, system integration, and R&D strategy, make him the perfect fit for the role. <h2><b>Looking Forward </b></h2> The fulfillment of FourKites' CTO mandate marks a milestone for Purple Quarter as our US market expansion continues with this esteemed client. Bo Tao's appointment as CTO should boost FourKites' team, revenue, and geographic expansion. As the Chief Technology Officer, Bo Tao will drive effective and mature agile practices, optimizing processes crucial for their global business. <h3 class="wp-block-heading"></h3> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>

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Indonesia’s VIDA Needed a Nurturer Leader to Grow: Goldee Udani Onboarded

<h2 class="wp-block-heading"><strong>Introduction</strong></h2>     <p>VIDA (Verified Identity for All) is an Indonesia-based full-service verified digital identity platform for organizations and people, including identity verification, digital signatures, and strong authentication solutions. On a daily basis, VIDA checks and authenticates hundreds of thousands of web and mobile transactions in real-time to assist the business ecosystem in ensuring compliance with Know Your Customer (KYC) and Anti Money Laundering (AML) legislation. </p>   <p>VIDA’s customer base includes digital native technology enterprises across financial services, e-commerce, transportation, telecommunications, and healthcare. The B2B2C company operates as a Certificate Authority (CA), licensed, accredited, and registered by the Indonesian Ministry of ICT (Kominfo) to provide legally binding digital IDs and digital signatures to individuals and organizations. VIDA uses its expertise in information security to help these businesses decrease fraud, build confidence in online transactions, and ultimately offer a safe and secure digital environment in which to conduct business.</p>   <h2 class="wp-block-heading"><strong>Problem Statement </strong></h2>     <p>To create an impact and a “One VIDA” mentality, the company was looking for a VP of engineering who could create a culture of engineering excellence and understand the human element of what the company is building. Present in both on and off premises, they wanted a leader who could understand and work towards the roadmap. The engineering team's growth challenges required improved feedback mechanisms and continuing education plans. VIDA’s tech team needed a practical plan for utilizing resource bandwidth, guidance, and training on how to act as enablers and collaborate with XFN departments to set and achieve realistic goals.</p>   <p>Post their 0-1x journey, VIDA is ambitious about growing their ARR by 10x in the coming years. It was important for the team’s perspective to shift from services/solutions for early consumers, into a product-oriented mindset. The technical team needed to partner together for roadmap definition and product delivery and begin anticipating required changes or planning for the future. With VIDA’s presence in Indonesia, Singapore, and India, they wanted a leader in the India team who could work in a cohesive manner and increase tech efficiency manifold.</p>   <h2 class="wp-block-heading"><strong>Solution and Execution </strong></h2>     <p>The team at VIDA was definitive that they wanted a leader who possessed exceptional technical skills, SaaS experience, and the ability to build trust within the team and with stakeholders. The ideal candidate should have strong people management and effective collaboration skills. Moreover, they wanted someone who could inculcate a culture of ownership and contribution to the product development and roadmap.</p>   <p>Following a thorough discussion of the mission of company and profiling the ideal Tech enthusiast fit, Purple Quarter carefully presented an organized list to VIDA’s leadership team. VIDA limited the leadership search down to Goldee Udani post a meticulous selection and profiling process. Goldee was identified as the <em>nurturer</em> type utilizing the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model (BMM)</a>, an IP of Purple Quarter. </p>   <p>Goldee is an experienced technology leader with over two decades of experience building and managing multiple high-performing teams. He has a diverse background in eCommerce, Search, Payments, SaaS, PaaS, IoT, and Fintech. In addition, as a former entrepreneur, Goldee brings with him product-market fit and 10-100x scalability experience. Goldee’s prior associations include MakeMyTrip, Qbera, Myntra, Oracle, and Amazon.</p>   <p>What inspired Goldee to join VIDA's technology team was the company’s strong problem statement and the impact they were making in society. Goldee’s entrepreneurial knowledge, Southeast Asian market knowledge, and an array of skills, including Cloud & Big Data technology, Data Science & Analytics, design & business acumen, digital marketing & sales, make him the perfect fit for the company. </p>   <h2 class="wp-block-heading"><strong>Looking Forward </strong></h2>     <p>With Goldee on board as the VP of Engineering, the next significant undertaking for the tech team will be geo-expansions by rebuilding the architecture to make it ready for numerous markets, including geo-specific regulatory compliance and data governance. We look forward to Goldee carrying the mantle as VIDA and its offerings grow. Goldee’s extensive experience, unique skillset, and diverse background will be critical in propelling the company's growth forward.<br></p>   <h3 class="wp-block-heading"></h3>   <p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p>

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For Everheal’s Build to Scale Vision, A Creator Profile Fitment Appointed as Head of Engineering

<p></p> <h2 class="wp-block-heading"><strong>Introduction</strong></h2>  <p> </p>  <p>Everheal is a tech-first comprehensive healthcare platform for superior clinical outcomes. Founded in 2023, it aims to catalyze a shift towards personalized holistic care, addressing several significant unmet clinical needs. Everheal looks after the management of pre and post-surgical procedures across a variety of complementary modalities of care, backed by a diagnostic methodology to personalize treatment regimens and monitor results.</p>  <p>Everheal plans on delivering pregnancy-related informative content, community features for mental health and compliance, and consumer features. It also plans on launching an e-store specializing in physical goods and digital services, including diagnostic devices such as glucometers, blood pressure monitors, baby care products, and musculoskeletal aids.</p>   <h2 class="wp-block-heading"><strong>Problem Statement </strong></h2>  <p> </p>  <p>Everheal is a young company, a technology leader with experience building products from scratch and the maturity to make early startup decisions would be an ideal fit. The organization was looking for someone who could help in developing an application for pregnancy and postpartum care, as well as other gynecological procedures. The ideal candidate would enhance the user interface and user experience to make the app more navigable, establish coordinated scheduling across multiple platforms, and ensure the app works well even with constrained internet bandwidth.</p>  <p>The team at Everheal sought a CTO or Head of Engineering who could take buy vs. build decisions efficiently, develop a Minimum Viable Product (MVP) and provide technical leadership in the product management group as well as in designing and developing mission-critical distributed systems. The leader had to be comfortable rolling up their sleeves and coding as per the requirements.</p>   <h2 class="wp-block-heading"><strong>Solution and Execution</strong></h2>  <p> </p>  <p>As an experienced Executive Search firm focused solely on tech leadership hiring, Purple Quarter could understand the deep-seated requirements of the company. We came up with a unique strategy to identify the best match in order to find a candidate who could step into the role of a tech leader. </p>  <p>Leveraging Purple Quarter’s proven IP, the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model – BMM</a>, Joe Dominic was found to be the most suitable for the role - a steadfast software engineer and architect with over a decade of experience in building distributed systems. </p>  <p>Since the product at Everheal was in the iteration stage, they were looking for someone who had seen the 0-1x journey. Joe’s profile was identified as <em>Brahma</em> or the Creator profile. Joe’s experience as a senior architect and working as a techno manager to design and scale payment gateways, building services from scratch, hiring and building the current tech team, and his technical expertise in handling devops as well as backend and front end development made him the perfect choice for the role. </p>  <p>His technical skills aside, Joe’s values aligned with Everheal’s values of first principles thinking, the culture of learning, mentorship, and action orientation. A calm personality, Joe got along with the founders and had the ability to systematically handle his team.</p>   <h2 class="wp-block-heading"><strong>Looking Forward </strong></h2>  <p> </p>  <p>Joe Dominic has joined the team at Everheal as the Head of Engineering. With his expertise, he will be able to tackle classes of problems, look at the improvement of clinical outcomes, and ensure that relevant tech features are integrated into the app for Everheal. He will contribute to the 360-degree view of the tech ecosystem and the integration of holistic technology.</p>   <h3 class="wp-block-heading"> </h3>  <p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p>  <p> </p>

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Scaling Nigerian Mobility Platform, Max, with Shivakumar Bagi

<h3><b>Introduction</b></h3> MAX - Metro Africa Xpress is a mobility platform that empowers commercial taxi drivers via vehicle subscription and financial services. On a mission to ‘power Africa's forward movement’, MAX was founded by Chinedu Azodoh and Adetayo Bamiduro in Lagos, Nigeria in 2015. The company started off as a delivery service provider back in the day and has now grown to become the largest 2-wheeler vehicle subscription platform in Africa. MAX is a team of passionate people leading a tech-enabled company driven by the vision to solve mobility challenges in Africa. MAX is working towards making mobility safe, affordable, accessible, and sustainable through the deployment of high-performance technologies and operators. <h3><b>Problem Statement </b></h3> To best solve the mobility challenges in Africa, MAX wanted a seasoned techie to join their team as the Vice President of Engineering. This leader would be the head of the engineering vertical, directly reporting to the Chief Technology Officer. <h3><b>Solution and Execution </b></h3> Purple Quarter was approached with the mandate for a seasoned tech leader to fill in the leadership gap at MAX. Together with MAX, Purple Quarter customized an approach to map and locate the best fit for the open position. The leadership team at MAX was clear that they wanted a Vice President of Engineering who would take on the team to develop a holistic tech ecosystem in the product offerings along with developing IoT and ML. <p>Given the Nigerian organization was particularly looking for a techie who had seen a journey of 0-1 and 1-10x, Shivakumar Bagi became the best bet for the role. Shivakumar Bagi’s career trajectory was the winning factor in the equation. His successful association and hands-on experience with BlackBuck gave him a competitive edge for the role and responsibilities that lay ahead at MAX. </p> <p>MAX specifically wanted a techie who had prior experience in the mobility space, was product-customer oriented and had witnessed scalability. Shivakumar Bagi checked all these parameters. Shivakumar Bagi found this role to be an interesting opportunity; he could connect better with the vision and that of the founders. </p> Purple Quarter’s IP, the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model - BMM</a> was instrumental in assessing Shivakumar Bagi’s match for the role. His personality and interpersonal skills along with other set parameters, make him a true nurturer—one who’s capable of taking the business to the next level by optimizing existing service/ product/ technology or, by adding to the existing value proposition. A nurturer leader takes care of the people and the team and moulds them to engineer the businesses of tomorrow. A talented techie, Shivakumar will enable MAX’s tech team and overall business goals to achieve the next level of growth and scalability. <h3><b>Looking Forward </b></h3> MAX strives to become a 100% API and Data-driven organization, develop software, and include more offerings to make the company more than just a subscription-based platform provider. Shivakumar Bagi’s addition to the team will help customize MAX’s offerings to serve the company’s diverse customer base that is spread out across different markets. <h3></h3> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>

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A perfect culture & organization fit – Saumitra Kumar for GOAT Brand Labs

<p><h4><b>Introduction</b><p>G.O.A.T Brand Labs is a tech-driven aggregator of D2C brands. Founded in 2021 by Rishi Vasudev and Rameswar Misra, the company is currently in the Series A1 stage. Headquartered in Bangalore, the company acquires and scales differentiated and exciting digitally-native brands in the lifestyle space (fashion, home, nutrition, beauty and personal care), helping them reach the next level of growth. </p><p>Greatest Of All Times (G.O.A.T) essentially acquires a 51–70% stake in the brand and then allows the founders to run their firms. This enables the brands to have access to the best resources to scale rapidly and become the G.O.A.T. With a team of experts and the use of technology, G.O.A.T helps optimize costs (scale), fulfilment costs, delivery times, customer acquisition costs, sourcing, and stock planning, thus bringing in operational efficiency. </p><h4><b>Problem Statement </b></h4><p>In its rather nascent stage, G.O.A.T is expanding its teams while onboarding the best leaders from the industry. To become a tech-centric organization, it was imperative for G.O.A.T to onboard a seasoned techie for the role of Vice President/ Head of Engineering. The leader would be responsible for designing, creating, and implementing a tech team with a vision for the future. </p><h4><b>Solution and Execution</b></h4><p>After multiple rounds of role discussions, both G.O.A.T and Purple Quarter came together, and a comprehensive strategy was created to best map and locate the right tech leader for the company. The leadership team at G.O.A.T - Rishi & Ram are versatile leaders who believe in quality and technology. </p><p>Currently, G.O.A.T follows a lean team structure and has 40-50 members. The 2 years young organization presently has 3-4 tech members on their payroll and with the tech leader onboard, this team size is expected to grow exponentially. Based on the mandate, of the profiles shared, Saumitra Kumar made the cut. He was the perfect tech and culture fit the founders were looking for. Saumitra is a hardcore techie, codes, has been an entrepreneur with a stealth mode startup, understands business, is a techie with a product mindset, and has a proven track record. </p><p>With our IP - <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model</a> (BMM) we were able to narrow down Suamitra as the right fit for the job. As a leader responsible for driving the tech and business aspects of the organization, Saumitra is a perfect combination of creator and nurturer. Under his guidance, action plans, and leadership, the organization will evolve to become a tech-centric, customer-experience-oriented company. </p><p>Saumitra is a soft-spoken person who fits easily into the culture of the organization. His interaction with the co-founders, connecting with their vision, among others, was a driving force for offer acceptance. He relocated from Lucknow to Bangalore to take over the role and responsibilities. </p><h4><b>Looking Forward </b></h4><p>Saumitra Kumar has joined the team as the Head of Engineering, Product, and Data to take this forward in heading the entire tech vertical. Saumitra’s contribution in scaling the business, along with a strong technically-enabled team, will drive the company to achieve its tech-business roadmaps for tomorrow.</p><h3> </h3><p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p><div class="wp-block-file"><object class="wp-block-file__embed" style="width: 100%; height: 200px;" data="http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf" type="application/pdf" width="300" height="150" aria-label="Embed of Hubilo Case Study." data-mce-fragment="1"></object><a id="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0" href="http://www.purplequarter.com/wp-content/uploads/2023/04/G.o.a.t-1.pdf">Goat Case Study</a><a class="wp-block-file__button" href="http://www.purplequarter.com/wp-content/uploads/2023/04/G.o.a.t-1.pdf" download="" aria-describedby="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0">Download</a></div></h4></p>

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Mapping Fincent’s Growth Journey with Siva Kumar Tangudu as the Head of Engineering

<h4><b>Introduction</b></h4> <p>Co-founded by Ex-Cleartrip Founder Hrush Bhatt and Sunit S in 2020, Fincent is a unified tool that helps small and mid-size businesses manage everything about their business finances. Fincent exists to make it easier for entrepreneurs to run businesses. The organisation is building a full-stack financial platform for small and mid-sized companies. The platform offers bookkeeping, accounting, tax filing, and payments. Embedded banking and credit are next on the roadmap. </p> <p>The customers get a unified tool to manage everything about their business finances. Fincent's business model is a potent combination of SaaS and fintech revenue. Fincent raised a Series A funding of $6 million from Accel Partners in January 2022. </p> <h4><b>Problem Statement</b></h4> <p>With the vision to create a full-stack financial platform for entrepreneurs, Fincent was looking for a leader from the start-up ecosystem, with prior experience in a B2B organization and who has been with companies during their 0-1 & 1-10 growth journeys. The mandate was for a seasoned techie for the role of Head of Engineering. The senior tech executive would take full ownership of the set challenges and coordinate with multiple leaders. To incorporate a robust tech ecosystem, Fincent approached Purple Quarter to map out and locate the right tech leader for their team. </p> <h4><b>Solution and Execution</b></h4> <p>The Fincent leadership team was crystal clear that their tech team needed someone who had strong technical and interpersonal skills, experience in B2B, SaaS, had actively worked on projects from the ground up, and most importantly, had a proven track record. After a detailed discussion on the mandate and profiling a few tech enthusiasts, a curated list was presented. Team Fincent shortlisted all on the select list, moved forward with two candidates, and eventually, Siva Kumar became the clear front-runner. </p> <p>Siva Kumar was found to be the ideal fit for the tech leader role—one who understands the nuances of scaling in the start-up ecosystem. Siva Kumar is an IIT Bombay alumni with close to 18 years of experience. For most of his career, he has been associated with Slice, Myntra, HackerRank, Oracle, and Microsoft, among others. </p> <p>The process went on smoothly as Siva instantly connected with the founders of Fincent on common grounds, making for a good engagement. He could resonate with the vision and mission of the company and that of the founder. Our proprietary BMM - Behavioural Metrics Model, proved to be the essence of the mandated closure. With the help of BMM, Siva was identified as a Creator-Nurturer combination to best suit Fincent’s nascent stage of scaling a company from 0-1 & 1-10 journey. </p> <h4><b>Looking Forward </b></h4> <p>Purple Quarter successfully identified and bridged the crucial gap, matchmaking the leader and the Fincent management. Adding Siva to the team allows Fincent to further seamlessly integrate technology into its business models as it expands its product lines. We are pleased to have identified Siva as the best candidate for the role of tech leadership, and it is only a matter of time before Siva takes the team to new heights.</p> <p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p>   <div class="wp-block-file"><object class="wp-block-file__embed" style="width: 100%; height: 200px;" data="http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf" type="application/pdf" width="300" height="150" aria-label="Embed of Hubilo Case Study." data-mce-fragment="1"></object><a id="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0" href="http://www.purplequarter.com/wp-content/uploads/2023/04/Fincent-1.pdf">Fincent Case Study</a><a class="wp-block-file__button" href="http://www.purplequarter.com/wp-content/uploads/2023/04/Fincent-1.pdf" download="" aria-describedby="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0">Download</a></div>

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California-based Inspirit Finds the Right Fit with Ex-Microsoft Techie, Abhilash Gopal Joins as Head of Engineering

<p><p><b>Introduction </b><p>Inspirit is a cutting-edge learning platform that is transforming the way science courses are taught across the globe. Utilizing virtual labs, simulations, and virtual reality, Inspirit provides educational institutions with a next-generation platform that offers a comprehensive range of immersive labs and simulations, available on both desktop and VR platforms. With classroom management tools, custom assessment integrations, group or networked lab sessions, and options for curriculum alignment, Inspirit's platform is designed to enhance students' learning experiences. Developed by a team of VR and education researchers from Stanford University, Inspirit's content is designed to engage learners, stimulate high knowledge gain, and promote critical reasoning through their active involvement in virtual environments. September 2022 marked a funding of $7.2 million for the company.  </p><p><b>Problem Statement </b></p><p>Founded in 2019, Inspirit was developed as a platform for 3D and VR STEM education that enables users to learn science interactively. Inspirit realized that the digital divide between privileged and marginalized communities threatened to limit access to this innovative approach to learning. To address this issue, Inspirit must create seamless connections between the web and VR and create a no-code solution for teachers to easily create 3D web content and convert it into a VR experience. Hence, Inspirit recognized the need for a capable Head of Engineering (HoE) who could lead a high-performing tech team.<br>Since they worked with UNITY, Inspirit required an experienced, full-stack, hands-on leader with a background in UNITY and the ability to build lean engineering teams. As a Seed Level company with a market in the US, the company needed an exuberant, strong tech leader who could help tide over the tech hurdles smoothly and preferably have experience in other geographies.</p><p><b>Solution and Execution </b></p><p>Following a rigorous evaluation of potential candidates, Purple Quarter identified Abhilash Gopal as the perfect fit for the job. Abhilash's diverse background as a former Microsoft employee, along with his experience working for companies such as Zynga, RentoMojo, and PropertyFinder in MENA, provided him with the necessary skills and experience to excel in the position. His previous work at Zynga exposed him to UNITY and gaming, while his experience at Xbox had given him valuable insights into driver support, making him an excellent cultural match for the company. Additionally, Abhilash's desire to work for an early-stage company where he could build products and teams from scratch made him the perfect choice for Inspirit.</p><p><b>Looking Forward  </b></p><p>As Inspirit and its offerings expand, we are looking forward to Abhilash carrying the mantle. Purple Quarter is ecstatic to have accurately profiled Abhilash as a Brahma Leader or a Creator profile fit using the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model (BMM)</a>. Given Abhilash's robust wealth of knowledge and experience, he will be instrumental in driving the company's growth forward.</p><h3> </h3><p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p><p> </p><div class="wp-block-file"><object class="wp-block-file__embed" style="width: 100%; height: 200px;" data="http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf" type="application/pdf" width="300" height="150" aria-label="Embed of Hubilo Case Study." data-mce-fragment="1"></object><a id="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0" href="http://www.purplequarter.com/wp-content/uploads/2023/04/Inspirit-1.pdf">Inspirit Case Study</a><a class="wp-block-file__button" href="http://www.purplequarter.com/wp-content/uploads/2023/04/Inspirit-1.pdf" download="" aria-describedby="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0">Download</a></div></p></p>

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