<h2><b>Introduction:</b></h2> <p>Porter started as a platform to address inefficiencies in the last-mile logistics sector and transform the way goods are transported around cities, enabling lakhs of businesses to move anything on demand. Currently, they’ve expanded manifold, positively impacting the productivity of businesses, creating tremendous value for partner drivers and delivering happiness to a growing list of 19 cities.</p> <h2><b>Problem Statement: </b></h2> <p>Porter’s primary issue revolved around the imminent AWS to GCP migration, necessitating a hands-on Principal Engineer of Cloud capable of orchestrating a seamless transition while implementing efficient, scalable, and secure cloud architectures. </p> <p>Their ideal candidate was an individual contributor who could demonstrate strategic guidance and architectural expertise to align the engineering platform and application teams with overarching business objectives, emphasizing the importance of technical leadership and collaboration across departments. </p> <p>Thus, the prime challenge lay in finding a Principal Engineer who could provide technical leadership, facilitate collaboration, and drive innovation to propel the organization's cloud initiatives forward effectively.</p> <h2><b>Solution & Execution:</b></h2> Using our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model </a>(BMM), Bijoy Paul was identified for Porter’s search for a results-oriented cloud technology leader. His tech leadership personality reflected the <i>Nurturer</i> profile – who is responsible for leading cross-functional teams and providing mentorship in cloud technologies. <p>With over 8 years of hands-on experience in software design, architecture, and implementation of AWS cloud infrastructures, Bijoy brings a wealth of expertise to the table. Particularly adept at managing scalable infrastructure on AWS, Linux, Docker, and serverless setups, he demonstrates a profound understanding of DevOps principles, evident in his passion for deep diving into DevOps practices.</p> <p>Utilizing our network and expertise, we facilitated Bijoy’s placement at Porter, ensuring alignment between his expertise and Porter's requirements. Our team also offered expertise in the compensation structure at both the client’s and the candidate’s ends. </p> <h2><b>Looking Forward: </b></h2> <p>Bijoy's leadership skills and track record in technical consulting and mentorship will be instrumental in Porter’s expansion in the transport industry. As Porter’s Principal Engineer of Cloud, he is all set to collaborate effectively with diverse stakeholders. Bijoy's influence and guidance will play a pivotal role in steering Porter's teams towards the adoption of cloud technologies and best practices, ensuring the organization remains at the forefront of technological innovation in the industry.</p> <p> </p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a> <p> </p>
Read Full Case Study<h2>Introduction</h2> <p>SarvaGram has earned recognition as India's premier platform dedicated to rural households, addressing the rising aspirations of rural communities through a range of financial and productivity-enhancing services. The platform sees rural households not just as beneficiaries but as a collective economic entity with robust and diversified community dynamics. Emphasizing a consumer-centric approach, SarvaGram employs data-driven intelligence to assess a household's full potential, considering factors such as ground reality, balance sheets, and various income streams.</p> <p>As of October 2023, SarvaGram demonstrated remarkable growth and impact, extending its reach to over 16,100 villages through 125 branches and 520+ franchisees in just four years. With backing from notable domestic and global investors such as Elevar Equity, Elevation, Temasek, and TVS Capital Funds, SarvaGram continues to make strides in empowering rural communities.</p> <h2>Problem Statement</h2> <p>SarvaGram aims to narrow the rural finance gap by leveraging its in-depth understanding of rural households. To effectively scale their operations, SarvaGram actively sought a tech leader who could play a pivotal role.</p> <p>They wanted someone who could contribute to standardizing processes, implement a tech-first approach, and bring expertise in product knowledge, technology, data science, and fintech, with the additional advantage of banking sector experience. The desired leader would possess experience in a B2C setup, and have a successful track record of building products for marketplaces. The client also expressed a preference for the leader to be based out of Pune, India, who would have a deep understanding of the market & rural households.</p> <h2>Solution</h2> Using our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model</a> (BMM), Mukul was identified as the ideal candidate for the position. His leadership personality is reflected in the Nurturer type, – responsible for scaling, building, and growing the present platform by plumbing the existing architecture with newer additions and innovations. <p>With an extensive career spanning close to 15 years, Mukul brings a wealth of expertise and strategic insight to SarvaGram's technology endeavors. His remarkable contributions to prestigious organizations such as Billdesk, Boltic, Shopsense Fynd, and Tech Mahindra have equipped him with a deep-rooted understanding of the technological landscape across diverse industries. Mukul's substantial experience, coupled with a forward-thinking mindset, positions him perfectly to lead and drive SarvaGram's tech initiatives to success.</p> <h2>Looking Forward</h2> <p>Mukul found inspiration in the company's dedication to giving him firsthand experience through field visits, enhancing his understanding of the work culture and prompting him to join SarvaGram. Mukul is in sync with the company's vision to expand its business into more Indian geographies and grow the team at junior levels.</p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study<h2><b>Introduction </b></h2> <p>Driven by a mission to “simplify the everyday lives of consumers," Narvar seeks to empower retailers to deliver exceptional customer experience through a comprehensive, turnkey, and scalable platform. By bringing together expertise in ecommerce, Supply Chain Management, Customer Care, and Machine Learning, the Series-D ecommerce SAAS Unicorn enables businesses to offer customers a seamless post-purchase experience.</p> <p>Currently, retailers outsource order tracking functionality to carriers, resulting in lost marketing opportunities as well as lost visibility into shipment data. With Narvar, retailers can provide branded and engaging tracking experiences across all carriers. Additionally, retailers are given the ability to drive more traffic to their websites through cross-merchandising and personalized offers.</p> <h2><b>Problem Statement</b></h2> <p>The early days of ecommerce focused on new customer acquisition; today’s competitive landscape demands retailers evolve their strategy regarding customer engagement, retention, and loyalty. </p> <p>To foster its growth journey, Narvar was looking for a Head of Engineering to lead its India team and architect solutions by mapping customers’ business problems, scaling their tech org structure, and functioning as a trusted technical advisor that collaborates with business and technical stakeholders. </p> <h2><b>Solution and Execution</b></h2> <p>Narvar was in search of a Head of Engineering and Site Lead, but after analyzing the technical expertise, experience, and business criticality of the role, we consulted them to onboard a VP of Engineering who could bring more maturity to the table. We’ve also assisted both the client and the candidate in settling the compensation structure. </p> Using our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model </a>(BMM), Shamik Datta was identified for Narvar’s search for a data-driven and results-oriented leader. His leadership personality reflected the <i>Nurturer</i> type – who is responsible for scaling, building, and growing the present platform by plumbing the existing architecture with newer additions and innovations. <p>He is an expert in tech infrastructure, team management, and more, thanks to his previous significant stints at Myntra, Omio, and Freescale Semiconductor. He also co-founded two companies, a testament to his entrepreneurial skills. His global exposure made him an ideal choice for the role. </p> <h2><b>Looking Forward</b></h2> <p>Narvar’s vision to drive innovation in the ecommerce space and the enthusiasm of the leadership team encouraged Shamik to join the company. As the VP of Engineering and Site Lead, Shamik manages the team and organizational operations. He is also a technical advisor who collaborates with both business and technical stakeholders.</p> <p> </p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study<p>Medikabazaar is India's largest online B2B platform for medical supplies, aimed at bridging the gap between sellers and medical establishments (hospitals & healthcare centers) for streamlined and cost-effective procurement. The Series-D company serves as a single-point solution for all consolidated medical procurement through an intuitive, consumption-based automated order management system. </p> <p>The company has an inventory as well as a marketplace model. Their internal supply-chain infrastructure improves supply efficiency and reduces turnaround time.</p> <p><b>Problem Statement </b></p> <p>Medical establishments need health-tech solutions to optimise procurement, streamline the availability of medical supplies and equipment, and reduce inventory costs. The overall healthcare system is impacted by a lack of quality medical supplies and supply chain enablers. </p> <p>To address and bridge this gap, Medikabazaar reached out to Purple Quarter to find a technocrat who could bring a tech-first approach to the organization. With a global expansion vision, the company wanted a VP of Engineering onboard who could scale the brand, build a resilient tech team and focus on product development. Blending technical expertise with people management skills, the agile leader should create a blueprint for the tech org structure, deliver solutions aligned with the growth vision of the organization, and manage a large tech and product team. </p> <p><b>Solution and Execution </b></p> <p>Analyzing the business and tech roadmap and the critical responsibilities of the role, our experts consulted the client to onboard a Chief Technology Officer (CTO) instead of a VP of Engineering. Further, finding a tech lead who could relocate and join the onsite team in Mumbai needed directed efforts. </p> <p>Together with Medikabazaar, we devised a tailored strategy for mapping and finding the best leadership fit aligned with the former's goals, objectives, and culture. Vishal Chaturvedi was identified as the ideal candidate for Medikabazaar's search for a data-driven and results-oriented leader. An alumnus of the Massachusetts Institute of Technology (MIT), Vishal has previously been associated with giants such as Samsung, Amazon, British Telecom, Jio, and BlackBuck.</p> <p>Using our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model </a>(BMM), Vishal Chaturvedi was identified as the right fit for Medikabazaar’s search for a data-driven and results-oriented leader. Vishal’s leadership personality reflected a combination of <i>Nurturer</i>-<i>Reconstructor</i>, who is responsible for building and scaling the present platform by plumbing the existing architecture with newer additions and innovations, alongside a visionary mindset to reshape the organization’s future trajectory. </p> <p><b>Looking Forward </b></p> <p>Vishal was keen to join Medikabazaar, a healthtech pioneer, in revolutionizing the healthcare industry with meaningful contributions that would make a lasting impact on society. </p> <p>He is now leading Medikabazaar’s product, engineering, UX, and analytics aimed at making healthcare affordable and accessible. Vishal's expertise will be instrumental in scaling the company’s footprints with tech-driven operations.</p> <p><br style="font-weight: 400;">For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p>
Read Full Case Study<h2><b>Introduction </b></h2> <p>With a focus on building tech capabilities, retail solutions, and platforms, Walmart Global Tech works at the forefront of cutting-edge technologies inspired by the vision of transforming retail tech. As an award-winner of Forbes Blockchain 50, 2022, Walmart Global Tech builds innovative solutions, leveraging data science, new-age retail technologies and engineering excellence to help their customers save money and live better. </p> <p>Walmart's global engineering team, spanning the US and India, uses cutting-edge data science and machine learning to build scalable services across the entire Marketplace footprint. These services empower sellers with growth tools, targeted incentives, and automated solutions, fueling success in every market.</p> <h2><b>Problem Statement</b></h2> <p>Walmart Global Tech was in search of a VP of Merchant Technology to spearhead a team of 300 engineers based in Bangalore and an even larger size based at Bentonville. They were looking to hire leaders from Amazon – their sole competitor. </p> <p>The new VP would be responsible for leading the architecture design and development of the in-house products, growing teams through effective hiring and mentoring, and providing organization-wide technology advisory. </p> <h2><b>Solution & Execution </b></h2> Purple Quarter’s extensive search, backed by the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model (BMM</a>), identified Mrinal Chatterjee – an ex-Amazon techie and the co-founder of ShopClues as a suitable prospect for the position. With 24+ years of experience, Mrinal is an accomplished leader with expertise in architecture, design, engineering, and scalability, along with demonstrated capability to conceptualize and deliver. <p>We completed this search in a record time of 78 days – from the introduction of his profile to offer acceptance. His leadership personality reflected the Reconstructor type – poised to reshape the organization's tech landscape with transformative strategies and vision.</p> <h2><b>Current Scenario</b></h2> <p>Joined in 2018 as the VP of Merchant Technology, Mrinal is now the Vice President of Engineering, Global Marketplace & Fulfillment Service (WFS) at Walmart Global Tech. His team is responsible for collaborating with business and product to define business strategy, year-over-year-goals and deliver platforms, services, applications, and APIs to help grow the business. </p> <p>Also, Mrinal was showcased in Forbes (2019) as a Senior Leader driving Walmart Labs India in Bangalore for his stellar performance. His team has delivered several innovative solutions, won hackathons, filed several patents, and continues to leverage new-age technologies like blockchain, conversational AI, AR/VR/XR to push the boundaries of helping sellers, customers, and businesses.</p> <p> </p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study<h2><b>Introduction</b></h2> UiPath, an undisputed leader in the enterprise automation space, has a strong and sticky customer base. In 2019, they launched an end-to-end RPA platform that tech analyst firms named a Leader in RPA and led the RPA market. Today, they are pushing their boundaries beyond RPA with the UiPath Business Automation Platform. Their mission is to build an AI-powered automation platform that combines leading robotic process automation (RPA) with a full suite of capabilities to understand, automate, and operate end-to-end processes, offering unprecedented time to value. Currently with 40+ offices globally, over the next few years, they expect to build and deliver several high-scale enterprise software products with a large global team of automation and AI experts. They have ambitions to patent 783 assets from inventors in 18 locations, increase cloud releases to 2X times per month; major platform releases to 2X per year and 4 tuck-in acquisitions. <h2><b>Problem Statement</b></h2> With two development centers in Bangalore and Hyderabad, India is a prime market for the future growth of UiPath. To elevate the overall capabilities of the centres, UiPath sought a VP of Engineering & Site Head. The client wanted to diversify the leadership team by onboarding a regionally based leader who could resonate with the local market and deliver optimum products. The VP of Engineering will be responsible for leading the architecture design and development of the in-house products, growing teams through effective hiring and mentoring, and providing organization-wide technology advisory. Additionally, as a part of the India leadership team, the leader is expected to demonstrate both a strategic and hands-on approach and work closely with the regional sales leaders. <h2><b>Solution and Execution</b></h2> Purple Quarter's extensive search, backed by the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model (BMM</a>), identified Gautam Goenka – an ex-Microsoft and Darwinbox techie, as a suitable prospect for the position. With 25+ years of experience, Gautam is an accomplished leader with expertise in architecture, design, engineering, & scalability, along with demonstrated capability to conceptualize & deliver. Reflecting a combination of <b><i>Nurturer</i></b> and <b><i>Reconstructor</i></b> leadership personalities, Gautam will contribute to scaling the present platform with newer innovations and producing a long-term impact on the business goals by redefining the tech roadmap. <h2><b>Looking Forward</b></h2> The vision, culture, flexibility, and positive energy of the UiPath leaders encouraged Gautam to join the team. And his passion for technology, immense experience, and visionary approach perfectly align with the client’s requirements. As the VP of Engineering and India Site Head, he currently leads UiPath’s efforts in developing and optimizing their app platform, AI center, test suite, and action center. For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study<p><!-- wp:heading --></p> <h2 class="wp-block-heading"><strong>Introduction</strong></h2> <!-- /wp:heading --> <p><!-- wp:paragraph -->Dezerv is an expert-led wealth management platform that provides curated portfolios and allows users to begin investing with as little as Rs. 50,000. Founded in 2021 by Sahil Contractor, Sandeep Jethwani & Vaibhav Porwal, the company leverages industry expertise and advanced technology to deliver comprehensive investment solutions that are actively managed by their team of experts. In the last two years, Dezerv has analyzed over INR 6500 crores of assets and managed over INR 2500 crores of investments for their clients.</p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->The company’s aim is to open up access to new asset classes that are currently solely available to HNIs and also allow investors to develop smart portfolios with a balanced mix of traditional and new-age assets. They operate with a vision to provide financial freedom for India’s future.</p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->Dezerv Investments Pvt. Ltd. the holding Company, provides Portfolio Management Services (PMS) and is also the Investment Manager for the Category 1- Angel Fund. The PMS has 3 strategies - equity, fixed income, and dynamic. The flexibility to choose a strategy is provided to the customer; however, management is done by the team under each strategy. Here, dedicated experts are allocated by the company to manage customers’ money. </p> <!-- /wp:paragraph --> <p> </p> <!-- wp:heading --> <h2 class="wp-block-heading"><strong>Problem Statement</strong></h2> <!-- /wp:heading --> <p><!-- wp:paragraph -->Dezerv aims to be a company to manage their customer’s portfolios instead of being an online investing platform. To be able to work towards this goal, the leadership team at Dezerv was looking for a Head of Engineering who could assist the tech architecture to fully transition to microservices and deal with complex products like PMS, AIF, etc.</p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->They wanted a leader that has worked in early-stage teams, is hands on to identify bad code in reviews and focuses on operational excellence. Focus on security was a significant factor to protect confidentiality as well as prevent hacking. Moreover, the backend architecture needed to be such that a single stack could help scale up all the businesses.</p> <!-- /wp:paragraph --> <p> </p> <!-- wp:heading --> <h2 class="wp-block-heading"><strong>Solution and Execution </strong></h2> <!-- /wp:heading --> <p><!-- wp:paragraph -->Dezerv being an early stage company, needed a technology leader who was a mix of both, Creator and Nurturer fitment. Utilizing the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model – BMM</a>, Purple Quarter’s IP, Krisha BS was chosen as the candidate right suited for the position.</p> <p>With over 17 years of experience in technology and leadership roles, Krishna specialized in Identity Verification and KYC products within sectors such as E-commerce, Fintech, and Cryptocurrency. He has also spearheaded new Initiatives in non-crypto products at Coinswitch. Krishna has a track record of developing several products during his tenure at Amazon, notably the Global Identity Verification Platform. He possesses a strong enthusiasm for tackling intricate challenges and constructing united, high-performing technology teams.</p> <!-- /wp:paragraph --> <p> </p> <!-- wp:heading --> <h2 class="wp-block-heading"><strong>Looking Forward </strong></h2> <!-- /wp:heading --> <p><!-- wp:paragraph -->Joining the team at Dezerv as the Head of Engineering, Krishna BS is determined to create a world-class team that will build India’s leading wealth management technology stack from the ground up. He is aligned with Dezerv’s goal to enable technology-led innovation in every aspect of managing wealth both for the customers and for internal functions.</p> <!-- /wp:paragraph --> <p>For more information, please reach out to <a href="mailto:marketing@purplequarter.com">marketing@purplequarter.com</a></p> <!-- /wp:paragraph --> <p> </p>
Read Full Case Study<p><!-- wp:heading {"level":3} --></p> <h3 class="wp-block-heading"><strong>Introduction:</strong></h3> <!-- /wp:heading --> <p><!-- wp:paragraph -->Porter stands as a comprehensive logistics platform, offering a seamless solution for businesses aiming to enhance their last-mile delivery efficiency. Established in 2014 by Pranav Goel and Uttam Digga, Porter has ascended to become India's premier Intra-City Logistics Marketplace. The Soonicorn maintains a workforce of approximately 2500 highly skilled and dedicated employees. Porter is classified as a Series E venture and boasts a valuation of approximately $750 million. It is backed by investors such as Sequoia Capital, Tiger Global Management, Vitruvian Partners along with many others.</p> <!-- /wp:paragraph --> <p><!-- wp:paragraph --> <br>Porter operates with a mission to deliver the world’s best end-to-end logistics platform and revolutionize the transport logistics sector. They are present in over 18 cities in India, as well as in Dubai and Sharjah. Porter developed a real-time internet interface that connected and coordinated the delivery driver and the consumer. The business logic for order collection, vehicle allocation, and fare bidding is handled by Porter's order management system. Porter facilities include hassle-free truck rental, transparent pricing, real-time tracking, and safe and reliable trucks. Porter has a spectrum of offerings in the last-mile logistics segment to address a varied range of shipment sizes - right from 1 kg shipments by two-wheelers to 4000 kg shipments by HCVs, such as trucks, two-wheelers, financing, insurance and International offerings.</p> <!-- /wp:paragraph --> <!-- wp:heading {"level":3} --> <h3 class="wp-block-heading"><strong>Problem Statement </strong></h3> <!-- /wp:heading --> <p><!-- wp:paragraph -->Porter was operating with a shared architectural framework across multiple business verticals. This contributed to higher costs and lacked confined boundaries—any disruption within one vertical affected the others. It was, thus, imperative to engineer an architecture that nurtured the autonomy of all eight business verticals. A pivotal task involved reshaping the service topology to become more orthogonal and independent.</p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->Porter was looking for a <strong>Vice President of Engineering </strong>to better address the challenges of global expansion, including infrastructure hosting, regulatory compliance, and regional adaptation.</p> <!-- /wp:paragraph --> <!-- wp:heading {"level":3} --> <h3 class="wp-block-heading"><strong>Solution and Execution</strong> </h3> <!-- /wp:heading --> <!-- wp:paragraph --> <p>The leadership team at Porter was confident that they needed a tech leader with extensive leadership and software engineering experience. The leader should be able to manage a team of 70+ and deliver successful products in a fast-paced and dynamic environment. Moreover, they wanted an individual who was a hands-on visionary and deeply passionate about the art of constructing exceptional software products. At the helm of Porter’s technology endeavors, the leader should be able to articulate and execute the engineering strategy and technical roadmap, harmonizing them with both - business aspirations and the prevailing market trends of the company.</p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->Purple Quarter initiated the engagement by conducting in-depth consultations with the client's leadership team to understand their specific technological and strategic needs. We gained insights into the company's culture, values, and long-term goals, which guided our search strategy. Ankit Srivastava was found to be the right candidate for Porter’s VP of Engineering mandate. Ankit was identified as the<em> Nurturer</em> fitment utilizing the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model (BMM)</a>, an IP of Purple Quarter. </p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->Ankit brings with him 12 years of experience in building and growing businesses and 4+ years experience in leading highly effective and outcome-oriented engineering teams in companies such as Ula, Myntra, and Amazon. He comes with expertise in setting up teams and building products and scalable systems from the ground up .</p> <!-- /wp:paragraph --> <!-- wp:heading {"level":3} --> <h3 class="wp-block-heading"><strong>Conclusion </strong></h3> <!-- /wp:heading --> <p><!-- wp:paragraph -->Ankit will be able to define and drive the engineering strategy and technical roadmap for Porter, aligned with their business objectives and market trends. As the VP of Engineering, Ankit will assist in building tech elements to expand the breadth and depth of category offerings.</p> <!-- /wp:paragraph --> <!-- wp:heading {"level":3} --><!-- /wp:heading --> <p><!-- wp:paragraph -->For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p> <!-- /wp:paragraph --> <p> </p>
Read Full Case Study<h2><b>Introduction</b></h2> DP World is the leading smart end-to-end supply chain logistics player, easing flow of trade across the globe. Their global network spans 350 business units in 75 countries, made up of logistics terminals, marine services, ports and economic zones. Connecting the worlds of business, logistics, and people on the ground, DP World is making it simpler than ever for businesses to scale and succeed, anywhere on earth. They are the world's largest data-driven logistics provider and are using industry-leading technology to expand their digital vision and disrupt global trade. <p>The dedicated, diverse and professional team of more than 103,000 employees is committed to bringing every customer and partner unrivaled value. They do this by building and growing long-lasting relationships – with governments, shippers, traders, and other stakeholders.</p> Initially, DP World started off as a local port operator; then shifted its focus to being a regional port operator and finally to a global port operator. The company urged to create a complete ecosystem for its end customers so as to solve their problems across working capital and efficient end-to-end logistics. By introducing a more streamlined & digitized experience, DP World is focused on becoming a trusted supply chain solutions provider. <h2><b>Problem Statement</b></h2> Being the world's largest data-driven logistics provider, the leadership team of DP World was looking for a senior thought leader and seasoned professional in the supply chain sector, who would be able to understand and align with the vision of the company. With a deep understanding of the logistics industry ecosystem, the prospect must demonstrate proven expertise in the supply chain sector. <h2><b>Solution & Execution</b></h2> The leadership team at DP World was looking for a suitable tech leader who would be responsible for market Access, e-commerce and data chain solutions that align with the future tech roadmap and business goals. Purple Quarter understood the client’s requirement and identified Sangam Reddy as the right candidate for the Global VP of Engineering role. Utilizing the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model </a>(BMM), Sangam was identified as the Reconstructor, who would be responsible for scaling the growth of the organization. With over 25 years of industry experience, Sangam has detailed knowledge and technical expertise along with the experience of working at global MNCs in a senior position. His international exposure and prior stints at a leading logistics company make him the right fit for DP World. <h2><b>Looking forward</b></h2> As the Global VP of Engineering, Sangam wants to leverage his experience and contribute to the high-value supply chain industry while focusing on driving an end-to-end technology roadmap, strengthening the technical infrastructure and translating the company's overall vision into reality. <h3></h3> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
Read Full Case Study<h2><b>Introduction</b></h2> Named as one of Forbes’ Next Billion-Dollar Startups; FourKites - a leading global supply chain platform connects global end-to-end supply chains with a robust technology ecosystem. Headquartered in Chicago, the company aims to revolutionize supply chain intelligence. <p>Tracking more than 3 million shipments daily across road, rail, ocean, air, parcel, and last mile, and reaching over 200 countries and territories, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. Equipped with market-leading security and mobile optimization, the platform provides a single view of the entire supply chain. Many Fortune 500 companies and third-party logistics providers rely on FourKites’ real-time visibility feature to transform their businesses and create more agile, efficient, and sustainable supply chains. </p> FourKites is reinventing complex and labor-intensive communication systems by using a proprietary algorithm and patented AI in the logistics and transportation industry and hence, providing a cost-effective, real-time, and easy-to-use cloud-based software solution. <h2><b>Problem Statement</b></h2> In the supply chain ecosystem, one of the major challenges that shippers and freight brokers face is an outdated system that lacks up-to-date information on freight location and arrival time. Conventional communication systems like email, electronic data interchange (EDI), and fax lead to reactive decision-making and waste time and effort on outdated data. As FourKites embarked on its growth journey in terms of revenue, team size, product enhancement, and market expansion, they sought a visionary CTO with experience in building real-time event-driven systems, complex microservices ecosystems, and multi-tenant enterprise SaaS products. The chosen leader needed to combine engineering excellence with the ability to lead high-performing engineering teams. <h2><b>Solution & Execution </b></h2> Using our proprietary <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioral Metrics Model </a>(BMM), Bo Tao was identified for FourKites’ search for a data-driven and results-oriented leader. His leadership personality reflected the <i>nurturer</i> type - who is responsible for scaling, building, and growing the present platform by plumbing the existing architecture with newer additions and innovations. <p>FourKites wanted a leader who could seamlessly blend tech expertise, business acumen, and people skills. The tech leader is expected to cultivate a performance-driven engineering culture in the organization and take the company and R&D to the next level.</p> <p>Working with Fortune 500 companies and building startups from the ground up provided Bo Tao with the scalability experience that FourKites required. His prior major stints at Google, Symantec, and Next Trucking honed his expertise in machine/deep learning, big data, cloud computing, IoT, and ad tech.</p> FourKites’ holistic tech landscape and its vision to scale inspired Bo Tao to be a part of the brand. Tao’s wide array of skills, including all aspects of software engineering, data engineering, system integration, and R&D strategy, make him the perfect fit for the role. <h2><b>Looking Forward </b></h2> The fulfillment of FourKites' CTO mandate marks a milestone for Purple Quarter as our US market expansion continues with this esteemed client. Bo Tao's appointment as CTO should boost FourKites' team, revenue, and geographic expansion. As the Chief Technology Officer, Bo Tao will drive effective and mature agile practices, optimizing processes crucial for their global business. <h3 class="wp-block-heading"></h3> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
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