Building Navi’s Tech Core: The Strategic Head of Engineering Hire
<h2>Introduction </h2><p>Navi is a rapidly scaling financial services company in India, offering a wide range of digital-first products, including Personal Loans, Home Loans, UPI payments, Insurance, Mutual Funds, and Digital Gold. With a mission to make financial services simple, accessible, and affordable, Navi leverages its in-house AI/ML capabilities, deep technology stack, and product-driven approach to craft seamless customer experiences. The company’s focus on innovation and user-centric design continues to redefine how Indians access and manage their finances. </p><h2>Problem Statement </h2><p>As Navi’s UPI transaction volume surged, the company quickly cemented its first-mover advantage in offering credit over UPI: a space poised for explosive growth. With this strategic edge, Navi is well-positioned to outpace competitors and establish itself as a dominant player in the UPI ecosystem. </p><p>However, rapid scale brought its own challenges. Navi faced critical gaps across multiple dimensions: limited senior leadership, low brand awareness, disconnect between product and engineering teams, and lack of robust software quality and organisational structure. While the engineering team had strong young talent, the absence of experienced senior engineers and managers led to operational inefficiencies and siloed decision-making. </p><p>Initially, Navi aimed to onboard a CTO to drive strategic tech direction. However, after reassessing their organisational priorities, they pivoted towards hiring a Head of Engineering, someone who could take a hands-on leadership role across product verticals and bring immediate structural and executional impact. The mandate called for a leader with 15+ years of experience, an IIT pedigree, and proven expertise in managing high-performing engineering teams at scale. </p><h2>Solution & Execution </h2><p>After a detailed analysis of Navi’s requirements, we identified Gaurav Lahoti as the ideal fit. Gaurav brought a rare blend of entrepreneurial experience, product thinking, and technical depth. As the Co-founder and CTO of Khatabook, he had scaled the engineering function from scratch and led core functions across Engineering, Data Science, IT, and InfoSec compliance. Prior to this, he had co-founded the Edtech venture, Genius Learning Labs, where he served as CTO and was instrumental in envisioning, architecting, and building a suite of web-based tools and learning platforms. </p><p>What set Gaurav apart was his ability to blend hands-on execution with a deep understanding of business operations. Our proprietary <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/tech-leader-hiring/leadership-assessment/">Behavioural Metrics Model</a> (BMM) identified Gaurav as an Early Nurturer, who thrives in building from ground zero, fosters alignment across cross-functional teams, and drives innovation in fast-paced environments while cultivating a strong engineering culture. Beyond the leadership search, we also facilitated compensation consultation between Navi and Gaurav to ensure alignment on expectations and long-term fit. The mandate was successfully closed within 90 days. </p><h2>Way Forward </h2><p>Recognising Navi’s scale and vision, Gaurav stepped in to lead a 350–400-member engineering team. Backed by his entrepreneurial mindset and hands-on approach, he’s well-positioned to build a strong tech foundation and drive Navi’s next phase of growth in the digital financial ecosystem. </p><p><span style="color: rgb(255, 255, 255); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular">For more information, please reach out to the </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://mailto:marketing@purplequarter.com/"><span style="color: rgb(216, 106, 67); font-family: Figtree"><strong><u>Marketing Team</u></strong></span></a></p>
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Gearshift in Motion: LetsTransport Appoints CTPO to Accelerate Scale
<h2>Introduction </h2><p>LetsTransport is India’s leading Series E-funded tech-logistics company, focused on transforming last-mile delivery with unmatched on-time efficiency. Catering exclusively to enterprises across sectors like organized retail, FMCG, e-commerce, distribution, and 3PL, the company has established itself as a trusted partner in urban logistics. By addressing the needs of India’s largely underserved trucker community, LetsTransport has emerged as a market leader in the enterprise logistics segment. Backed by cutting-edge technology and a clear vision, it is on a mission to redefine the $35 billion urban logistics landscape. </p><h2>Problem Statement </h2><p>LetsTransport was in search of a Chief Technology & Product Officer (CTPO) who could seamlessly integrate product vision with technical execution. The mandate was clear: identify a leader capable of owning both the product roadmap and the technology stack, while aligning with the company’s high-growth trajectory. The ideal candidate needed to be a strategic thinker with deep expertise in software development, scalable architecture, and real-time logistics platforms. Equally important was the ability to lead cross-functional teams, drive innovation, and build systems that could support operational efficiency and client-specific customization at scale. </p><h2>Solution & Execution </h2><p>Initially, LetsTransport focused on candidates who had served as Directors of Engineering in Series A–C startups. However, this approach, coupled with a constrained budget, limited their ability to attract talent with the depth required for a CTPO role. We stepped in to recalibrate the hiring strategy, advising them to stretch their budget and prioritize candidates with prior CTO or CTPO experience, capable of balancing both scale and innovation. </p><p>Leveraging our proprietary Behavioural Metrics Model (BMM), we identified Amit Dixit as the right fit. With a strong foundation in individual contributor roles such as Principal Product Architect and Principal Engineer at Infosys and Target, Amit had transitioned into a leadership role as CTO at Zolo, where he built SaaS products from the ground up. His BMM persona reflected a blend of Creator and Nurturer— ideal to drive 0-1x and 1-10x growth. </p><h2>Looking Forward </h2><p>With his appointment as CTPO, Amit is now set to lead a 20–30 member engineering and product team. His responsibilities include building scalable systems, refining the product roadmap, and fostering a high-performance engineering culture. As LetsTransport continues to expand its footprint, Amit will play a critical role in shaping the next phase of its tech evolution—laying the groundwork for long-term innovation, operational efficiency, and differentiated customer experiences. </p><p><span style="color: rgb(var(--primary)); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular">For more information, please reach out to the </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://mailto:marketing@purplequarter.com/"><span style="color: rgb(var(--primary)); font-family: Figtree"><strong><u>Marketing Team</u></strong></span></a></p>
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Precision Hiring: Auxia’s Second Win with Purple Quarter
<h2>Introduction<br></h2><p>Auxia, an innovative AI-native growth and engagement platform founded in 2022, empowers modern product and marketing teams to deliver personalized user journeys. Headquartered in Los Altos, California, and backed by prominent investors such as Vela Partners and Incubate Fund, Auxia is rapidly scaling globally, having recently secured Series A funding just three years after its establishment.<br></p><h2>Problem Statement<br></h2><p>Following Purple Quarter’s <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/the-3-month-turnaround-how-purple-quarter-set-auxias-india-ops-in-motion/case-studies/">first successful appointment at Auxia</a>, the company turned to us again – this time to find an Engineering Lead to drive innovation in their critical India operations. The ideal leader would demonstrate substantial experience in technical product management, particularly distributed systems, scalable data infrastructure, API design, and cloud platforms like AWS or GCP. Additionally, familiarity with AI/ML systems and strong analytical, communication, and collaboration skills were essential.<br></p><h2>Execution & Solution<br></h2><p>Leveraging patented our proprietary <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/tech-leader-hiring/leadership-assessment/">Behavioral Metrics Model (BMM)</a>, we swiftly identified Siddardha Garimella, whose professional trajectory and cultural alignment matched Auxia’s distinct needs. Siddardha, one of the first four employees at Swiggy and an IIT Madras-educated computer science expert, presented an exceptional profile as a strategic blend of <strong>“Creator” and “Nurturer”</strong>.</p><p><br>Impressed by Siddardha's credentials,Auxia redefined its engineering leadership role to leverage his capabilities and fuel their next phase of growth. His extensive experience with early-stage tech ventures, combined with robust technical skills, aligned with Auxia’s innovative ethos. Siddardha was equally captivated by Auxia's visionary founder – a former Google leader with over two decades of industry experience – and recognized a clear growth trajectory, including the potential to grow into a CTO role.<br></p><p>We efficiently closed this mandate within <strong>60-days</strong>, highlighting the effectiveness of our precision-driven hiring approach.<br></p><h2>Looking Forward<br></h2><p>In his new role, Siddardha will lead strategic initiatives, including defining and driving the roadmap for Auxia’s core platform, overseeing the design and delivery of scalable APIs, distributed systems, and data infrastructure. He will closely collaborate with engineering and data science teams, reinforcing Auxia’s competitive edge and market impact.<br><br>For more information, please reach out to the <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://mailto:marketing@purplequarter.com/"><span style="color: rgb(249, 115, 22); font-family: Figtree"><strong><u>Marketing Team</u></strong></span></a></p><p><br><br></p>
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Prescribing the Right Lead: Inside Asia Healthcare Holdings’ CTO Appointment
<h2>Introduction </h2><p>Asia Healthcare Holdings (AHH), founded in 2016, is a pan-India healthcare platform backed by global investors TPG Growth and GIC. With a sharp focus on scaling single-speciality healthcare across South Asia, AHH has built a differentiated portfolio that includes Motherhood Hospitals, Nova IVF Fertility, Asian Institute of Nephrology and Urology (AINU), and American Oncology Institute. Today, Asia Healthcare Holdings operates 130+ speciality units across 55 cities, positioning itself as a leading operator and investor in the region’s healthcare landscape. </p><h2>Problem Statement </h2><p>As AHH’s operations grew in scale and complexity, they sought a Group-level Chief Technology Officer (CTO) who could take charge of its diverse digital landscape and bring cohesion across functions. This wasn’t a traditional IT role—it required end-to-end ownership of strategic planning, IT infrastructure, cloud application management, automation, data security, compliance, and team leadership. </p><p>What set this mandate apart was the emphasis on both technical depth and business alignment. The ideal leader needed to be equally fluent in digital transformation and risk mitigation, while also understanding the nuances of user experience across different stakeholder groups—from doctors and operations teams to patients and support staff. They would oversee multiple critical software platforms, including supply chain systems, HR portals, and patient-facing applications. In essence, the CTO would serve as the technology backbone of the organisation, innovate, execute and enable AHH’s next phase of digital maturity. </p><h2>Solution & Execution </h2><p>AHH’s initial preference leaned toward candidates from retail or brick-and-mortar industries, rather than from within healthcare or hospitality. The rationale was to bring in a leader with a sharp focus on scale, customer experience, and operational agility. However, through detailed consultations, we advised a course correction, emphasising the complexity of healthcare operations and the need for domain expertise. Appointing someone with prior experience in the hospital sector would significantly reduce the learning curve and ensure smoother integration into the group’s clinical and administrative environments. </p><p>We also supported AHH in benchmarking compensation, balancing industry standards with the company’s equity structure and long-term goals. Leveraging our proprietary <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/tech-leader-hiring/leadership-assessment/"><span style="color: rgb(var(--secondary)); font-family: Figtree"><u>Behavioural Metrics Model</u></span></a> (BMM), which evaluates candidates across technical expertise, change readiness, motivation, and cultural fit, we identified Arvind Sivaramakrishnan as the ideal match. With leadership stints as Chief Information Officer at both Karkinos Healthcare and Apollo Hospitals, Arvind brought a rare blend of healthcare IT expertise, strategic vision, and operational depth that aligned perfectly with AHH’s digital transformation goals. </p><h2>Looking Forward </h2><p>With Arvind at the helm of technology, AHH is well-positioned to build a future-ready digital ecosystem that supports its vision of scalable, patient-centric care. Currently, he manages a team of 30 employees. His deep domain expertise and strategic approach to healthcare technology are expected to drive greater integration across business units, enhance data-driven decision-making, and accelerate innovation across critical touchpoints, laying the groundwork for sustained growth and operational excellence. </p><p>For more information, please reach out to the <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://mailto:marketing@purplequarter.com"><span style="color: #f97316; font-family: Figtree"><strong><u>Marketing Team</u></strong></span></a></p>
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30 Days Challenge: Finding DOE & Site Head to Power Liberis’ India Entry
<h2><span style="color: rgb(var(--primary)); font-family: Figtree">Introduction</span></h2><p><span style="color: rgb(var(--primary)); font-family: Figtree">Liberis is a UK-based fintech company offering funding solutions to small and medium-sized businesses (SMBs) through embedded finance. Liberis offers a unique revenue-based financing model that empowers businesses to secure funding based on future revenue projections. Unlike traditional loans, repayments are tied to a percentage of daily card sales or other income streams, offering flexibility that aligns with a business's cash flow.</span></p><h2><span style="color: rgb(var(--primary)); font-family: Figtree">Problem Statement</span></h2><p><span style="color: rgb(var(--primary)); font-family: Figtree">With the aim of establishing and scaling its India presence, Liberis sought to hire a Director of Engineering (DOE) and Site Head. This leader would play a foundational role in setting up the India tech hub and driving its 0-1x growth journey.</span></p><p></p><p><span style="color: rgb(var(--primary)); font-family: Figtree">The mandate was to find a hands-on technical expert who could seamlessly bridge the India hub with Liberis’ global headquarter. This meant advocating for the India team within the broader company structure, and influencing key changes in workflows, policies and technical practices to support a globally distributed model operating across multiple time zones.</span></p><p></p><p><span style="color: rgb(var(--primary)); font-family: Figtree">Beyond technical leadership, the role demanded operational and strategic ownership. The candidate would manage the India headcount budget and be responsible for building a scalable, sustainable hiring plan. A crucial part of the role also involved mentoring and inspiring engineering managers, ensuring they not only performed at their best but also embodied the core values and culture of Liberis.</span></p><h2><span style="color: rgb(var(--primary)); font-family: Figtree"><br>Solutions & Execution</span></h2><p><span style="color: rgb(var(--primary)); font-family: Figtree">Understanding Liberis’ need for a dynamic and authoritative leader to spearhead their India operations, we focused on identifying a candidate with proven experience in building and scaling teams from the ground up. The role demanded more than just technical expertise—it required a seasoned professional who had navigated the complexities of growth and could effectively communicate with global stakeholders while demonstrating complete ownership of the India charter.<br><br>One of the core challenges lay in stakeholder management—aligning the newly forming India team with the established UK headquarters. This required a leader with a strong personality and the ability to operate autonomously while seamlessly bridging cross-continental collaboration.<br><br>Leveraging our proprietary Behavioural Metrics Model (BMM), we identified Prashant Pandey — a perfect combination of Creator and Nurturer fitment. He brought both the strategic foresight to architect the India tech hub and the empathetic leadership needed to scale forward sustainably. <br><br>We also provided comprehensive salary consultation based on real-time compensation benchmarks in India, ensuring Liberis made a competitive and informed offer. The entire process was completed within 30 days. <br></span></p><h2><span style="color: rgb(var(--primary)); font-family: Figtree">Way Forward</span></h2><p><span style="color: rgb(var(--primary)); font-family: Figtree">With a strong leadership foundation in place, Liberis is well-positioned to scale its India operations with confidence. As the firm's India tech hub evolves, Prashant, as a strategic hire, is playing a pivotal role in shaping its growth, culture, and global alignment. </span><br></p><p><span style="color: rgb(var(--primary)); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular, sans-serif">For more information, please reach out to the </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="mailto:marketing@purplequarter.com"><span style="color: rgb(249, 115, 22); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Figtree"><u>Marketing Team.</u></span></a></p>
Read Full Case Study.jpg&w=640&q=75 "The 3-Month Turnaround: How Purple Quarter Set Auxia’s India Ops in Motion")
The 3-Month Turnaround: How Purple Quarter Set Auxia’s India Ops in Motion
<h3>Introduction</h3><p>Auxia is an AI-native growth and engagement platform founded in 2022 to help modern product and marketing teams drive smarter, personalized user journeys. Headquartered in Los Altos, California, and backed by Vela Partners and Incubate Fund, the company empowers enterprises to launch real-time, cross-channel experiments using advanced machine learning models. Currently in its seed stage, Auxia serves clients across Japan, the UK, and the US, and continues to innovate at the intersection of data, automation, and user experience. </p><h3>Problem Statement </h3><p>Auxia needed a VP of Engineering to lead and scale its India operations. This critical role called for a leader with deep AI/ML expertise, experience in building and nurturing engineering teams, and the ability to architect scalable systems. The position required a unique blend of startup agility, technical depth, and cross-functional collaboration, making it a high-priority and challenging search. </p><h3>Execution & Solution </h3><p>Auxia sought a seasoned engineering leader who could own and drive the India tech vision while aligning closely with the global team. We took on the challenge to find a professional who combined deep technical understanding with team-building capability and a strong product mindset. </p><p>Using our proprietary <a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="https://www.purplequarter.com/tech-leader-hiring/leadership-assessment/">Behavioral Metric Model (BMM),</a> we identified Nagaraj Hatti as a strong blend of <strong>“Creator” and “Nurturer.”</strong> His entrepreneurial background—most notably founding Tesmon, an AI-based SaaS platform for autonomous testing—aligned well with Auxia’s tech direction. With leadership roles at Envoy, Snap Inc., and Apple, and earlier experience at Microsoft and Cisco, Nagaraj brought the right mix of scale, innovation, and leadership maturity. </p><p>While the original requirement was for a VP of Engineering, Nagaraj was brought on as Engineering Leader given his exceptional fit with the role and the stage of Auxia’s India operations. We successfully closed the position in just three months, enabling a smooth and timely transition. </p><h3>Looking Forward </h3><p>As Engineering Leader, Nagaraj is focused on building a high-performance team, developing scalable architecture, and shaping Auxia’s AI-led product strategy. His leadership is instrumental in transforming the India team into a core pillar of innovation and delivery—supporting Auxia’s mission to revolutionize growth across global markets. </p>
Read Full Case Study.jpg&w=640&q=75 "Deliveroo’s Growth Recipe: VP Engineering & India Site Head for Scale and Impact")
Deliveroo’s Growth Recipe: VP Engineering & India Site Head for Scale and Impact
<h3><span style="color: rgb(var(--primary)); font-family: Figtree">Introduction</span></h3><p><span style="color: rgb(var(--primary)); font-family: Figtree">Deliveroo is a leading UK-based hyperlocal delivery platform that seamlessly connects consumers, restaurants, grocers, and riders in a dynamic three-sided marketplace. Focused on fulfilling time-sensitive orders has fueled Deliveroo’s rapid growth across 10 global markets. Today, the platform partners with thousands of restaurants and grocers, empowers thousands of riders, and serves millions of consumers, redefining convenience and accessibility in the on-demand delivery landscape.</span></p><h3><span style="color: rgb(var(--primary)); font-family: Figtree">Problem Statement </span></h3><p><span style="color: rgb(var(--primary)); font-family: Figtree">Deliveroo sought a Vice President of Engineering and India Site Head — a strategic leadership role responsible for scaling its India operations. The appointed leader would report directly to the CTO in the UK. The position required a rare blend of technical depth and business acumen to oversee site operations from Hyderabad, build a strong engineering and product team, and manage cross-border collaboration with stakeholders in both India and the UK. As Deliveroo planned to expand its India footprint, the Site Head was expected to play a key role in shaping the center’s growth, driving cultural excellence, and aligning local execution with global objectives.</span></p><p><span style="color: rgb(var(--primary)); font-family: Figtree"> The role also demanded hands-on leadership, to guide Deliveroo through a complex architectural evolution, transitioning from a monolithic platform to a scalable microservices environment capable of supporting its presence in 10 international markets. Alongside addressing challenges like data privacy, security, and scalability, the leader would need to foster a collaborative and high-performing work environment, drive seamless product delivery, and position the India Site as a critical hub in Deliveroo’s global growth journey.</span></p><h3><span style="color: rgb(var(--primary)); font-family: Figtree">Execution & Solution</span></h3><p><span style="color: rgb(var(--primary)); font-family: Figtree">The mandate came with a set of challenges. Hyderabad’s talent market offered limited candidates who had seen global scale while balancing both technical and business leadership. To meet Deliveroo’s unique leadership needs, our strategy centered around identifying a candidate with a strong consumer tech background, proven business acumen, and the ability to navigate complex stakeholder relationships across global teams. <br><br>After an extensive search, we identified Anup Gaurav, a Hyderabad-based engineering leader with a stellar track record. Anup brought with him deep experience from Stripe — one of the world’s largest payment ecosystems — where he had managed products and teams at scale in the fintech space. His earlier roles at Amazon, SapientNitro, and UnitedHealth Group helped him build a diverse foundation across consumer tech, product engineering, and stakeholder management. <br><br>Our proprietary Behavioural Metrics Model (BMM) identified Anup as a combination of </span><span style="color: rgb(var(--primary)); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Figtree"><strong>Nurturer and Reconstructor</strong> </span><span style="color: rgb(var(--primary)); font-family: Figtree">— perfectly aligned with Deliveroo’s requirement for someone who could drive people-centric growth while spearheading tech transformation. Beyond identifying the right fit, we worked closely with Deliveroo and the shortlisted tech leader, offering end-to-end consultation on compensation structuring, including a thoughtful balance of cash and ESOPs. We also facilitated a seamless selection process, helping Deliveroo invite the final candidates to the UK for face-to-face evaluations.</span></p><h3><span style="color: rgb(var(--primary)); font-family: Figtree">Looking Forward </span></h3><p><span style="color: rgb(var(--primary)); font-family: Figtree">With Anup Gaurav at the helm, Deliveroo’s India site is set to evolve into a strategic hub for global innovation and growth. His focus will extend beyond scaling teams to shaping a culture that blends engineering excellence with business impact. As the company sharpens its platform, expands its footprint, and deepens its market presence, Anup’s leadership will be key to driving both operational strength and long-term value creation. </span></p><p><span style="color: rgb(var(--primary)); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular, sans-serif">For more information, please reach out to the</span><span style="color: rgb(255, 255, 255); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular, sans-serif"> </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="mailto:marketing@purplequarter.com"><span style="color: rgb(224, 102, 70); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Figtree">Marketing Team.</span></a><span style="font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Figtree"><br><br></span></p>
Read Full Case Study.jpg&w=640&q=75 "The Next Big Move: Purple Quarter’s 45-Day Solution for MoEngage’s Global Ambitions")
The Next Big Move: Purple Quarter’s 45-Day Solution for MoEngage’s Global Ambitions
<h3><strong>Introduction</strong></h3><p>Founded in 2014, MoEngage is an insights-led customer engagement platform that enables marketers and product teams to turn AI-driven insights into personalized, cross-channel experiences. Headquartered in Bengaluru with offices across the globe, MoEngage powers engagement for over 1,200 brands and 1.2 B+ monthly users. With a growing presence in the U.S. and EU markets, MoEngage continues to scale its platform to deliver performance, personalization, and intelligence at massive scale.<br></p><h3><strong>Problem Statement</strong></h3><p>MoEngage was looking to hire a Principal Architect to lead core architectural efforts and help scale mission-critical systems efficiently. The role demanded a leader with deep experience in distributed systems, cloud infrastructure, and mentoring engineering teams—all while driving cost-effective, high-performance solutions for a rapidly growing global customer base.</p><p></p><h3><strong>Execution & Solution</strong></h3><p>Given our prior successful collaboration, MoEngage again partnered with Purple Quarter to drive this high-impact search. Their requirement for an engineering leader who could take ownership of complex infrastructure challenges while aligning closely with business and product goals was appropriately met in record time.</p><p><br>Our proprietary Behavioural Metric Model (BMM) identified Safeer CM as a strong blend of <strong>“Nurturer” and “Reconstructor.” </strong>With a stellar track record at companies like LinkedIn, Flipkart, Yahoo, and extensive consulting experience in SRE and cloud platform engineering, Safeer brought the ideal mix of deep technical expertise and leadership maturity. While the original ask was for a Principal Architect, he was appointed as Principal Engineer given his immediate alignment with the role and MoEngage’s roadmap. The position was successfully closed in just <strong>45 days.</strong></p><p></p><h3><strong>Looking Forward</strong></h3><p>As Principal Engineer, Safeer is focused on building scalable infrastructure, improving SLA performance, and mentoring teams across the org. His expertise is already playing a key role in shaping the next generation of reliable, cost-optimised systems, powering MoEngage’s continued growth across global markets.</p><p></p><p><span style="color: rgb(var(--primary)); font-size: 16px; word-break: break-word; overflow-wrap: break-word; white-space: pre-wrap; font-family: Gilroy-Regular, sans-serif">For more information, please reach out to the </span><a target="_blank" rel="noopener noreferrer nofollow" class="text-primary underline" href="mailto:marketing@purplequarter.com"><span style="color: #e06646; font-family: Figtree">Marketing Team.</span></a><span style="color: rgb(var(--primary)); font-family: Figtree"><br></span><br></p>
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60 Days Closure; senangPay’s Strategic CTO Onboarded
<h3><strong>Introduction</strong></h3> <p>senangPay is a leading Malaysian fintech company, specializing in secure and scalable online payment solutions. Founded in 2015, the company provides businesses with seamless digital transactions, catering to SMEs and enterprises alike. With a strong focus on compliance, security, and innovation, senangPay has grown into a trusted payment gateway, processing over MYR 1.8 billion in transactions annually. In 2022, senangPay was acquired by Indonesia-based DOKU for $7.5 million, marking DOKU's initial expansion into the Malaysian market. </p> <h3></h3> <h3><strong>Problem Statement</strong></h3> <p>For more than a year, senangPay had been searching for their ideal Head of Engineering without success. The role demanded a leader capable of overseeing the PHP-to-Java migration, transitioning from a monolithic to a microservices architecture, and strengthening security compliance. Additionally, the company faced challenges in managing evolving regulatory requirements, scaling its payment infrastructure, and addressing the growing need for secure and reliable transactions. Given Malaysia’s highly competitive fintech landscape, attracting top-tier leadership proved to be a significant hurdle. Despite the company engaging multiple recruitment agencies in Malaysia, the right candidate remained elusive, delaying their crucial technology transformation.</p> <h3><strong>Execution & Solution</strong></h3> As senangPay partnered with Purple Quarter to streamline its tech leader hiring, we noted initial platform-based outreach evoked limited responses, so we shifted to direct engagement, significantly boosting interaction and role interest. Using our Behavioral Metric Model (BMM), we identified Araz Farhang as the ideal candidate, blending <b>Creator and Nurturer</b> traits to lead SenangPay’s tech vision and team. Recognizing his expertise, we recommended the core team for title upgrade to CTO (from Head of Engineering), aligning with SenangPay’s long-term strategic goals. Araz’s leadership and technical acumen were key to ensuring success. And swiftly, the end-to-end process wrapped up <b>in under two months</b>, ensuring a smooth and efficient transition. <h3><strong>Looking Forward</strong></h3> <p>With Araz at the helm, senangPay is poised for a significant technological evolution. His leadership will focus on revamping the company’s tech infrastructure, ensuring scalability, and enhancing security frameworks. Under his guidance, senangPay aims to solidify its position as Malaysia’s most reliable and innovative payment gateway, driving the future of the country’s fintech.</p> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
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The Leader Behind Suki’s 5x Growth Story: A Strategic Hiring Feat
<h3><strong>Introduction</strong></h3> <p>Suki is an AI-powered, voice-enabled digital assistant designed to alleviate the administrative burden faced by doctors. Headquartered in Redwood City, California, Suki has been at the forefront of healthcare technology since its founding in 2017. Leveraging advanced artificial intelligence and machine learning, Suki’s solutions seamlessly integrate with major Electronic Medical Record (EMR) systems, significantly enhancing efficiency and accuracy. By reducing documentation time by an average of 76%, Suki has earned widespread recognition for its innovative contributions to the healthcare industry.</p> <h3><strong>Problem Statement</strong></h3> <p>As Suki looked to expand its operations and strengthen its presence in India, the company faced the critical challenge of identifying a technocrat capable of leading this growth. The role demanded a leader with a deep understanding of product re-architecture, organizational optimization, and commercial strategy. Suki needed someone who not only possessed strong technical expertise but also had the leadership acumen to build and nurture high-performing teams. The company struggled to find a candidate with the right mix of technical depth, strategic vision, and leadership qualities in the highly competitive landscape of AI and healthcare technology.</p> <h3><strong>Execution & Solution</strong></h3> To address this challenge, Suki sought a leader who could align with its growth vision while driving technical excellence. Purple Quarter stepped in with its proprietary <a href="https://www.purplequarter.com/our-approach/">Behavioural Metrics Model (BMM)</a> to identify a leader who fit both technically and culturally. After an extensive search, Nitin Gupta emerged as the perfect fit. His leadership roles at AppDynamics and InMobi, where he drove critical platform initiatives, coupled with his entrepreneurial experience as a co-founder of Canvien Technologies, highlighted his ability to manage both innovation and organizational growth. His early technical foundation at Microsoft and Novell added depth to his engineering expertise. Classified as a <b>Creator-Nurturer</b> leader by the BMM, Nitin showcased a unique blend of product innovation, data analytics expertise, and team-building capabilities. Purple Quarter’s strategic approach ensured that Suki found a leader who not only met but exceeded their expectations. <h3><strong>Looking Forward</strong></h3> <p>Since joining Suki as the India Site Lead in March 2021, Nitin Gupta has been instrumental in transforming the company’s operations and accelerating its growth trajectory for over two years. Under his leadership, Suki has witnessed a remarkable fivefold increase in valuation, growing from USD 100 million. He has successfully scaled the India team to over 70 members, streamlined development processes, and significantly improved operational efficiency. Nitin’s strategic initiatives have led to a reduction in product release cycles from bi-monthly to weekly, enhancing the company’s agility and responsiveness to market demands. As Suki continues to innovate and expand, Nitin’s leadership remains pivotal in driving technological advancements, fostering a culture of excellence, and ensuring the company stays at the forefront of AI-powered healthcare solutions.</p> <h5>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></h5>
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