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Case Studies

Chicago-Based FourKites Onboards Ex-Google Techie Bo Tao as CTO

By October 5, 2023November 7th, 2023No Comments
FourKites appoints new CTO


Named as one of Forbes’ Next Billion-Dollar Startups; FourKites – a leading global supply chain platform connects global end-to-end supply chains with a robust technology ecosystem. Headquartered in Chicago, the company aims to revolutionize supply chain intelligence. 

Tracking more than 3 million shipments daily across road, rail, ocean, air, parcel, and last mile, and reaching over 200 countries and territories, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. Equipped with market-leading security and mobile optimization, the platform provides a single view of the entire supply chain. Many Fortune 500 companies and third-party logistics providers rely on FourKites’ real-time visibility feature to transform their businesses and create more agile, efficient, and sustainable supply chains.   

FourKites is reinventing complex and labor-intensive communication systems by using a proprietary algorithm and patented AI in the logistics and transportation industry and hence, providing a cost-effective, real-time, and easy-to-use cloud-based software solution.

Problem Statement

In the supply chain ecosystem, one of the major challenges that shippers and freight brokers face is an outdated system that lacks up-to-date information on freight location and arrival time. Conventional communication systems like email, electronic data interchange (EDI), and fax lead to reactive decision-making and waste time and effort on outdated data. 

As FourKites embarked on its growth journey in terms of revenue, team size, product enhancement, and market expansion, they sought a visionary CTO with experience in building real-time event-driven systems, complex microservices ecosystems, and multi-tenant enterprise SaaS products. The chosen leader needed to combine engineering excellence with the ability to lead high-performing engineering teams. 

Solution & Execution 

Using our proprietary Behavioral Metrics Model (BMM), Bo Tao was identified for FourKites’ search for a data-driven and results-oriented leader. His leadership personality reflected the nurturer type – who is responsible for scaling, building, and growing the present platform by plumbing the existing architecture with newer additions and innovations. 

FourKites wanted a leader who could seamlessly blend tech expertise, business acumen, and people skills. The tech leader is expected to cultivate a performance-driven engineering culture in the organization and take the company and R&D to the next level.

Working with Fortune 500 companies and building startups from the ground up provided Bo Tao with the scalability experience that FourKites required. His prior major stints at Google, Symantec, and Next Trucking honed his expertise in machine/deep learning, big data, cloud computing, IoT, and ad tech.

FourKites’ holistic tech landscape and its vision to scale inspired Bo Tao to be a part of the brand. Tao’s wide array of skills, including all aspects of software engineering, data engineering, system integration, and R&D strategy, make him the perfect fit for the role. 

Looking Forward 

The fulfillment of FourKites’ CTO mandate marks a milestone for Purple Quarter as our US market expansion continues with this esteemed client. Bo Tao’s appointment as CTO should boost FourKites’ team, revenue, and geographic expansion. As the Chief Technology Officer, Bo Tao will drive effective and mature agile practices, optimizing processes crucial for their global business.

For more information, please reach out to the Marketing Team.