<!-- wp:heading --> <h2 class="wp-block-heading"><strong>Introduction</strong></h2> <!-- /wp:heading --> <!-- wp:paragraph --> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>VIDA (Verified Identity for All) is an Indonesia-based full-service verified digital identity platform for organizations and people, including identity verification, digital signatures, and strong authentication solutions. On a daily basis, VIDA checks and authenticates hundreds of thousands of web and mobile transactions in real-time to assist the business ecosystem in ensuring compliance with Know Your Customer (KYC) and Anti Money Laundering (AML) legislation. </p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>VIDA’s customer base includes digital native technology enterprises across financial services, e-commerce, transportation, telecommunications, and healthcare. The B2B2C company operates as a Certificate Authority (CA), licensed, accredited, and registered by the Indonesian Ministry of ICT (Kominfo) to provide legally binding digital IDs and digital signatures to individuals and organizations. VIDA uses its expertise in information security to help these businesses decrease fraud, build confidence in online transactions, and ultimately offer a safe and secure digital environment in which to conduct business.</p> <!-- /wp:paragraph --> <!-- wp:heading --> <h2 class="wp-block-heading"><strong>Problem Statement </strong></h2> <!-- /wp:heading --> <!-- wp:paragraph --> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>To create an impact and a “One VIDA” mentality, the company was looking for a VP of engineering who could create a culture of engineering excellence and understand the human element of what the company is building. Present in both on and off premises, they wanted a leader who could understand and work towards the roadmap. The engineering team's growth challenges required improved feedback mechanisms and continuing education plans. VIDA’s tech team needed a practical plan for utilizing resource bandwidth, guidance, and training on how to act as enablers and collaborate with XFN departments to set and achieve realistic goals.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Post their 0-1x journey, VIDA is ambitious about growing their ARR by 10x in the coming years. It was important for the team’s perspective to shift from services/solutions for early consumers, into a product-oriented mindset. The technical team needed to partner together for roadmap definition and product delivery and begin anticipating required changes or planning for the future. With VIDA’s presence in Indonesia, Singapore, and India, they wanted a leader in the India team who could work in a cohesive manner and increase tech efficiency manifold.</p> <!-- /wp:paragraph --> <!-- wp:heading --> <h2 class="wp-block-heading"><strong>Solution and Execution </strong></h2> <!-- /wp:heading --> <!-- wp:paragraph --> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>The team at VIDA was definitive that they wanted a leader who possessed exceptional technical skills, SaaS experience, and the ability to build trust within the team and with stakeholders. The ideal candidate should have strong people management and effective collaboration skills. Moreover, they wanted someone who could inculcate a culture of ownership and contribution to the product development and roadmap.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Following a thorough discussion of the mission of company and profiling the ideal Tech enthusiast fit, Purple Quarter carefully presented an organized list to VIDA’s leadership team. VIDA limited the leadership search down to Goldee Udani post a meticulous selection and profiling process. Goldee was identified as the <em>nurturer</em> type utilizing the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model (BMM)</a>, an IP of Purple Quarter. </p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>Goldee is an experienced technology leader with over two decades of experience building and managing multiple high-performing teams. He has a diverse background in eCommerce, Search, Payments, SaaS, PaaS, IoT, and Fintech. In addition, as a former entrepreneur, Goldee brings with him product-market fit and 10-100x scalability experience. Goldee’s prior associations include MakeMyTrip, Qbera, Myntra, Oracle, and Amazon.</p> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>What inspired Goldee to join VIDA's technology team was the company’s strong problem statement and the impact they were making in society. Goldee’s entrepreneurial knowledge, Southeast Asian market knowledge, and an array of skills, including Cloud & Big Data technology, Data Science & Analytics, design & business acumen, digital marketing & sales, make him the perfect fit for the company. </p> <!-- /wp:paragraph --> <!-- wp:heading --> <h2 class="wp-block-heading"><strong>Looking Forward </strong></h2> <!-- /wp:heading --> <!-- wp:paragraph --> <!-- /wp:paragraph --> <!-- wp:paragraph --> <p>With Goldee on board as the VP of Engineering, the next significant undertaking for the tech team will be geo-expansions by rebuilding the architecture to make it ready for numerous markets, including geo-specific regulatory compliance and data governance. We look forward to Goldee carrying the mantle as VIDA and its offerings grow. Goldee’s extensive experience, unique skillset, and diverse background will be critical in propelling the company's growth forward.<br></p> <!-- /wp:paragraph --> <!-- wp:heading {"level":3} --> <h3 class="wp-block-heading"></h3> <!-- /wp:heading --> <!-- wp:paragraph --> <p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p> <!-- /wp:paragraph -->
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<p><!-- wp:heading --></p> <h2 class="wp-block-heading"><strong>Introduction</strong></h2> <!-- /wp:heading --> <p><!-- wp:paragraph --> </p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->Everheal is a tech-first comprehensive healthcare platform for superior clinical outcomes. Founded in 2023, it aims to catalyze a shift towards personalized holistic care, addressing several significant unmet clinical needs. Everheal looks after the management of pre and post-surgical procedures across a variety of complementary modalities of care, backed by a diagnostic methodology to personalize treatment regimens and monitor results.</p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->Everheal plans on delivering pregnancy-related informative content, community features for mental health and compliance, and consumer features. It also plans on launching an e-store specializing in physical goods and digital services, including diagnostic devices such as glucometers, blood pressure monitors, baby care products, and musculoskeletal aids.</p> <!-- /wp:paragraph --> <!-- wp:heading --> <h2 class="wp-block-heading"><strong>Problem Statement </strong></h2> <!-- /wp:heading --> <p><!-- wp:paragraph --> </p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->Everheal is a young company, a technology leader with experience building products from scratch and the maturity to make early startup decisions would be an ideal fit. The organization was looking for someone who could help in developing an application for pregnancy and postpartum care, as well as other gynecological procedures. The ideal candidate would enhance the user interface and user experience to make the app more navigable, establish coordinated scheduling across multiple platforms, and ensure the app works well even with constrained internet bandwidth.</p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->The team at Everheal sought a CTO or Head of Engineering who could take buy vs. build decisions efficiently, develop a Minimum Viable Product (MVP) and provide technical leadership in the product management group as well as in designing and developing mission-critical distributed systems. The leader had to be comfortable rolling up their sleeves and coding as per the requirements.</p> <!-- /wp:paragraph --> <!-- wp:heading --> <h2 class="wp-block-heading"><strong>Solution and Execution</strong></h2> <!-- /wp:heading --> <p><!-- wp:paragraph --> </p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->As an experienced Executive Search firm focused solely on tech leadership hiring, Purple Quarter could understand the deep-seated requirements of the company. We came up with a unique strategy to identify the best match in order to find a candidate who could step into the role of a tech leader. </p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->Leveraging Purple Quarter’s proven IP, the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model – BMM</a>, Joe Dominic was found to be the most suitable for the role - a steadfast software engineer and architect with over a decade of experience in building distributed systems. </p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->Since the product at Everheal was in the iteration stage, they were looking for someone who had seen the 0-1x journey. Joe’s profile was identified as <em>Brahma</em> or the Creator profile. Joe’s experience as a senior architect and working as a techno manager to design and scale payment gateways, building services from scratch, hiring and building the current tech team, and his technical expertise in handling devops as well as backend and front end development made him the perfect choice for the role. </p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->His technical skills aside, Joe’s values aligned with Everheal’s values of first principles thinking, the culture of learning, mentorship, and action orientation. A calm personality, Joe got along with the founders and had the ability to systematically handle his team.</p> <!-- /wp:paragraph --> <!-- wp:heading --> <h2 class="wp-block-heading"><strong>Looking Forward </strong></h2> <!-- /wp:heading --> <p><!-- wp:paragraph --> </p> <!-- /wp:paragraph --> <p><!-- wp:paragraph -->Joe Dominic has joined the team at Everheal as the Head of Engineering. With his expertise, he will be able to tackle classes of problems, look at the improvement of clinical outcomes, and ensure that relevant tech features are integrated into the app for Everheal. He will contribute to the 360-degree view of the tech ecosystem and the integration of holistic technology.</p> <!-- /wp:paragraph --> <!-- wp:heading {"level":3} --> <h3 class="wp-block-heading"> </h3> <!-- /wp:heading --> <p><!-- wp:paragraph -->For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p> <!-- /wp:paragraph --> <p> </p>
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<h3><b>Introduction</b></h3> MAX - Metro Africa Xpress is a mobility platform that empowers commercial taxi drivers via vehicle subscription and financial services. On a mission to ‘power Africa's forward movement’, MAX was founded by Chinedu Azodoh and Adetayo Bamiduro in Lagos, Nigeria in 2015. The company started off as a delivery service provider back in the day and has now grown to become the largest 2-wheeler vehicle subscription platform in Africa. MAX is a team of passionate people leading a tech-enabled company driven by the vision to solve mobility challenges in Africa. MAX is working towards making mobility safe, affordable, accessible, and sustainable through the deployment of high-performance technologies and operators. <h3><b>Problem Statement </b></h3> To best solve the mobility challenges in Africa, MAX wanted a seasoned techie to join their team as the Vice President of Engineering. This leader would be the head of the engineering vertical, directly reporting to the Chief Technology Officer. <h3><b>Solution and Execution </b></h3> Purple Quarter was approached with the mandate for a seasoned tech leader to fill in the leadership gap at MAX. Together with MAX, Purple Quarter customized an approach to map and locate the best fit for the open position. The leadership team at MAX was clear that they wanted a Vice President of Engineering who would take on the team to develop a holistic tech ecosystem in the product offerings along with developing IoT and ML. <p>Given the Nigerian organization was particularly looking for a techie who had seen a journey of 0-1 and 1-10x, Shivakumar Bagi became the best bet for the role. Shivakumar Bagi’s career trajectory was the winning factor in the equation. His successful association and hands-on experience with BlackBuck gave him a competitive edge for the role and responsibilities that lay ahead at MAX. </p> <p>MAX specifically wanted a techie who had prior experience in the mobility space, was product-customer oriented and had witnessed scalability. Shivakumar Bagi checked all these parameters. Shivakumar Bagi found this role to be an interesting opportunity; he could connect better with the vision and that of the founders. </p> Purple Quarter’s IP, the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model - BMM</a> was instrumental in assessing Shivakumar Bagi’s match for the role. His personality and interpersonal skills along with other set parameters, make him a true nurturer—one who’s capable of taking the business to the next level by optimizing existing service/ product/ technology or, by adding to the existing value proposition. A nurturer leader takes care of the people and the team and moulds them to engineer the businesses of tomorrow. A talented techie, Shivakumar will enable MAX’s tech team and overall business goals to achieve the next level of growth and scalability. <h3><b>Looking Forward </b></h3> MAX strives to become a 100% API and Data-driven organization, develop software, and include more offerings to make the company more than just a subscription-based platform provider. Shivakumar Bagi’s addition to the team will help customize MAX’s offerings to serve the company’s diverse customer base that is spread out across different markets. <h3></h3> For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a>
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<p><h4><b>Introduction</b><p>G.O.A.T Brand Labs is a tech-driven aggregator of D2C brands. Founded in 2021 by Rishi Vasudev and Rameswar Misra, the company is currently in the Series A1 stage. Headquartered in Bangalore, the company acquires and scales differentiated and exciting digitally-native brands in the lifestyle space (fashion, home, nutrition, beauty and personal care), helping them reach the next level of growth. </p><p>Greatest Of All Times (G.O.A.T) essentially acquires a 51–70% stake in the brand and then allows the founders to run their firms. This enables the brands to have access to the best resources to scale rapidly and become the G.O.A.T. With a team of experts and the use of technology, G.O.A.T helps optimize costs (scale), fulfilment costs, delivery times, customer acquisition costs, sourcing, and stock planning, thus bringing in operational efficiency. </p><h4><b>Problem Statement </b></h4><p>In its rather nascent stage, G.O.A.T is expanding its teams while onboarding the best leaders from the industry. To become a tech-centric organization, it was imperative for G.O.A.T to onboard a seasoned techie for the role of Vice President/ Head of Engineering. The leader would be responsible for designing, creating, and implementing a tech team with a vision for the future. </p><h4><b>Solution and Execution</b></h4><p>After multiple rounds of role discussions, both G.O.A.T and Purple Quarter came together, and a comprehensive strategy was created to best map and locate the right tech leader for the company. The leadership team at G.O.A.T - Rishi & Ram are versatile leaders who believe in quality and technology. </p><p>Currently, G.O.A.T follows a lean team structure and has 40-50 members. The 2 years young organization presently has 3-4 tech members on their payroll and with the tech leader onboard, this team size is expected to grow exponentially. Based on the mandate, of the profiles shared, Saumitra Kumar made the cut. He was the perfect tech and culture fit the founders were looking for. Saumitra is a hardcore techie, codes, has been an entrepreneur with a stealth mode startup, understands business, is a techie with a product mindset, and has a proven track record. </p><p>With our IP - <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model</a> (BMM) we were able to narrow down Suamitra as the right fit for the job. As a leader responsible for driving the tech and business aspects of the organization, Saumitra is a perfect combination of creator and nurturer. Under his guidance, action plans, and leadership, the organization will evolve to become a tech-centric, customer-experience-oriented company. </p><p>Saumitra is a soft-spoken person who fits easily into the culture of the organization. His interaction with the co-founders, connecting with their vision, among others, was a driving force for offer acceptance. He relocated from Lucknow to Bangalore to take over the role and responsibilities. </p><h4><b>Looking Forward </b></h4><p>Saumitra Kumar has joined the team as the Head of Engineering, Product, and Data to take this forward in heading the entire tech vertical. Saumitra’s contribution in scaling the business, along with a strong technically-enabled team, will drive the company to achieve its tech-business roadmaps for tomorrow.</p><h3> </h3><p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p><div class="wp-block-file"><object class="wp-block-file__embed" style="width: 100%; height: 200px;" data="http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf" type="application/pdf" width="300" height="150" aria-label="Embed of Hubilo Case Study." data-mce-fragment="1"></object><a id="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0" href="http://www.purplequarter.com/wp-content/uploads/2023/04/G.o.a.t-1.pdf">Goat Case Study</a><a class="wp-block-file__button" href="http://www.purplequarter.com/wp-content/uploads/2023/04/G.o.a.t-1.pdf" download="" aria-describedby="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0">Download</a></div></h4><!-- wp:file {"id":125812,"href":"http://www.purplequarter.com/wp-content/uploads/2023/02/Zeta.pdf","displayPreview":true,"previewHeight":200} --><!-- /wp:file --><!-- wp:file {"id":125818,"href":"http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf","displayPreview":true,"previewHeight":200} --></p>
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<h4><b>Introduction</b></h4> <p>Co-founded by Ex-Cleartrip Founder Hrush Bhatt and Sunit S in 2020, Fincent is a unified tool that helps small and mid-size businesses manage everything about their business finances. Fincent exists to make it easier for entrepreneurs to run businesses. The organisation is building a full-stack financial platform for small and mid-sized companies. The platform offers bookkeeping, accounting, tax filing, and payments. Embedded banking and credit are next on the roadmap. </p> <p>The customers get a unified tool to manage everything about their business finances. Fincent's business model is a potent combination of SaaS and fintech revenue. Fincent raised a Series A funding of $6 million from Accel Partners in January 2022. </p> <h4><b>Problem Statement</b></h4> <p>With the vision to create a full-stack financial platform for entrepreneurs, Fincent was looking for a leader from the start-up ecosystem, with prior experience in a B2B organization and who has been with companies during their 0-1 & 1-10 growth journeys. The mandate was for a seasoned techie for the role of Head of Engineering. The senior tech executive would take full ownership of the set challenges and coordinate with multiple leaders. To incorporate a robust tech ecosystem, Fincent approached Purple Quarter to map out and locate the right tech leader for their team. </p> <h4><b>Solution and Execution</b></h4> <p>The Fincent leadership team was crystal clear that their tech team needed someone who had strong technical and interpersonal skills, experience in B2B, SaaS, had actively worked on projects from the ground up, and most importantly, had a proven track record. After a detailed discussion on the mandate and profiling a few tech enthusiasts, a curated list was presented. Team Fincent shortlisted all on the select list, moved forward with two candidates, and eventually, Siva Kumar became the clear front-runner. </p> <p>Siva Kumar was found to be the ideal fit for the tech leader role—one who understands the nuances of scaling in the start-up ecosystem. Siva Kumar is an IIT Bombay alumni with close to 18 years of experience. For most of his career, he has been associated with Slice, Myntra, HackerRank, Oracle, and Microsoft, among others. </p> <p>The process went on smoothly as Siva instantly connected with the founders of Fincent on common grounds, making for a good engagement. He could resonate with the vision and mission of the company and that of the founder. Our proprietary BMM - Behavioural Metrics Model, proved to be the essence of the mandated closure. With the help of BMM, Siva was identified as a Creator-Nurturer combination to best suit Fincent’s nascent stage of scaling a company from 0-1 & 1-10 journey. </p> <h4><b>Looking Forward </b></h4> <p>Purple Quarter successfully identified and bridged the crucial gap, matchmaking the leader and the Fincent management. Adding Siva to the team allows Fincent to further seamlessly integrate technology into its business models as it expands its product lines. We are pleased to have identified Siva as the best candidate for the role of tech leadership, and it is only a matter of time before Siva takes the team to new heights.</p> <p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p> <!-- wp:file {"id":125812,"href":"http://www.purplequarter.com/wp-content/uploads/2023/02/Zeta.pdf","displayPreview":true,"previewHeight":200} --><!-- /wp:file --> <!-- wp:file {"id":125818,"href":"http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf","displayPreview":true,"previewHeight":200} --> <div class="wp-block-file"><object class="wp-block-file__embed" style="width: 100%; height: 200px;" data="http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf" type="application/pdf" width="300" height="150" aria-label="Embed of Hubilo Case Study." data-mce-fragment="1"></object><a id="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0" href="http://www.purplequarter.com/wp-content/uploads/2023/04/Fincent-1.pdf">Fincent Case Study</a><a class="wp-block-file__button" href="http://www.purplequarter.com/wp-content/uploads/2023/04/Fincent-1.pdf" download="" aria-describedby="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0">Download</a></div>
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<p><p><b>Introduction </b><p>Inspirit is a cutting-edge learning platform that is transforming the way science courses are taught across the globe. Utilizing virtual labs, simulations, and virtual reality, Inspirit provides educational institutions with a next-generation platform that offers a comprehensive range of immersive labs and simulations, available on both desktop and VR platforms. With classroom management tools, custom assessment integrations, group or networked lab sessions, and options for curriculum alignment, Inspirit's platform is designed to enhance students' learning experiences. Developed by a team of VR and education researchers from Stanford University, Inspirit's content is designed to engage learners, stimulate high knowledge gain, and promote critical reasoning through their active involvement in virtual environments. September 2022 marked a funding of $7.2 million for the company. </p><p><b>Problem Statement </b></p><p>Founded in 2019, Inspirit was developed as a platform for 3D and VR STEM education that enables users to learn science interactively. Inspirit realized that the digital divide between privileged and marginalized communities threatened to limit access to this innovative approach to learning. To address this issue, Inspirit must create seamless connections between the web and VR and create a no-code solution for teachers to easily create 3D web content and convert it into a VR experience. Hence, Inspirit recognized the need for a capable Head of Engineering (HoE) who could lead a high-performing tech team.<br>Since they worked with UNITY, Inspirit required an experienced, full-stack, hands-on leader with a background in UNITY and the ability to build lean engineering teams. As a Seed Level company with a market in the US, the company needed an exuberant, strong tech leader who could help tide over the tech hurdles smoothly and preferably have experience in other geographies.</p><p><b>Solution and Execution </b></p><p>Following a rigorous evaluation of potential candidates, Purple Quarter identified Abhilash Gopal as the perfect fit for the job. Abhilash's diverse background as a former Microsoft employee, along with his experience working for companies such as Zynga, RentoMojo, and PropertyFinder in MENA, provided him with the necessary skills and experience to excel in the position. His previous work at Zynga exposed him to UNITY and gaming, while his experience at Xbox had given him valuable insights into driver support, making him an excellent cultural match for the company. Additionally, Abhilash's desire to work for an early-stage company where he could build products and teams from scratch made him the perfect choice for Inspirit.</p><p><b>Looking Forward </b></p><p>As Inspirit and its offerings expand, we are looking forward to Abhilash carrying the mantle. Purple Quarter is ecstatic to have accurately profiled Abhilash as a Brahma Leader or a Creator profile fit using the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model (BMM)</a>. Given Abhilash's robust wealth of knowledge and experience, he will be instrumental in driving the company's growth forward.</p><h3> </h3><p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p><p> </p><div class="wp-block-file"><object class="wp-block-file__embed" style="width: 100%; height: 200px;" data="http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf" type="application/pdf" width="300" height="150" aria-label="Embed of Hubilo Case Study." data-mce-fragment="1"></object><a id="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0" href="http://www.purplequarter.com/wp-content/uploads/2023/04/Inspirit-1.pdf">Inspirit Case Study</a><a class="wp-block-file__button" href="http://www.purplequarter.com/wp-content/uploads/2023/04/Inspirit-1.pdf" download="" aria-describedby="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0">Download</a></div></p><!-- wp:file {"id":125818,"href":"http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf","displayPreview":true,"previewHeight":200} --></p>
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<p><p><b>Introduction</b><p>Rusk Media is a full-stack GenZ-first digital entertainment company with a premium content studio delivering social & OTT video IPs and a social UGC-gaming platform that was founded in 2019. As of July 2022, the company had a valuation of $35 million and had raised $9.5 million in its last funding round. With an ARR of $9 million, Rusk Media has established itself as a fast-growing, profitable organization. Rusk Media focuses on creating clutter-breaking IPs, games, and an entertainment economy across tech-layered content IPs and social gaming platforms. They distribute branded content across YouTube, Facebook, Instagram, and other social media platforms, utilizing an advertiser-first strategy and producing brand-integrated content that resonates with their target audience of Gen-Z. The company aims to hold the gaming stack and is building an immersive metaverse from the elements of its IPs and games.</p><p><b>Problem Statement </b></p><p>Rusk Media, an early-stage startup in the digital media space, had reached a point where they recognized the need for a dedicated Head of Engineering to lead and scale their engineering team. While the product head had been spearheading the engineering team, the company recognized that their focus should also be tech-oriented, and they needed a qualified person to take on this crucial role.</p><p>In their mandate for a Head of Engineering, Rusk Media sought a young, hands-on full-stack engineer with a proven track record of holistically collaborating with product teams. The ideal candidate was expected to be someone who had witnessed scale in their past experiences and was ready to take on the challenge of helping Rusk Media grow and expand.</p><p>Given that Rusk Media is an early-stage Series A startup, the company emphasized the importance of finding an individual who was not only technically skilled but also innovative, passionate, and able to work in a dynamic, fast-paced environment. The Head of Engineering role was crucial to the company's future success, and Rusk Media was committed to finding a competent individual who could take on the challenge and help shape the future of the company.</p><p><b>Solution and Execution</b></p><p>As a Bespoke Executive Search Firm focussed singularly on Tech Advisory, Purple Quarter was tasked with finding the right leader for Rusk Media. The company was presented with multiple candidates, and after a thorough selection and profiling process, they narrowed it down to Divyanshu Das. An alumnus of BITS Pilani, Divyanshu had extensive experience working as a senior engineering leader at multiple 0-1x startups such as WedMeGood and had a track record of making products from scratch as a hands-on leader, which worked well.</p><p>Moreover, Divyanshu had the right kind of experience working with video content, having previously worked as the CTO at BetterButter, a food video recipe platform. This experience was crucial for Rusk Media, given that they are a branded short video content platform.</p><p>Divyanshu was accurately profiled based on the <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model (BMM)</a> as a Brahma Leader or a Creator profile fit, as he was well-suited to take on the challenge of scaling Rusk Media's engineering team from 0-1x growth. With Divyanshu's experience and leadership skills, Rusk Media is well-positioned to continue its growth trajectory and achieve its goals and vision.</p><p><b>Looking Forward </b></p><p>Purple Quarter's end-to-end, streamlined search process successfully found the right candidate for Rusk Media's Head of Engineering role. Divyanshu’s expertise is expected to scale the growth of Rusk Media’s video content and gaming tech. The company is launching new targeted and visually appealing content and has expanded its offering space. Season 2 of Playground, which is India’s first gaming entertainment show, is now under its belt. Rusk Media is expected to bolster its tech team as it continues to grow its presence in the OTT space.</p><h3> </h3><p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p><p> </p><div class="wp-block-file"><object class="wp-block-file__embed" style="width: 100%; height: 200px;" data="http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf" type="application/pdf" width="300" height="150" aria-label="Embed of Hubilo Case Study."></object><a id="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0" href="http://www.purplequarter.com/wp-content/uploads/2023/04/Rusk-Media.pdf">Rusk Case Study</a><a class="wp-block-file__button" href="http://www.purplequarter.com/wp-content/uploads/2023/04/Rusk-Media.pdf" download="" aria-describedby="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0">Download</a></div><p> </p></p><!-- wp:file {"id":125812,"href":"http://www.purplequarter.com/wp-content/uploads/2023/02/Zeta.pdf","displayPreview":true,"previewHeight":200} --><!-- /wp:file --><!-- wp:file {"id":125818,"href":"http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf","displayPreview":true,"previewHeight":200} --><!-- /wp:file --></p>
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<p><b>Introduction</b></p> <p>Acting as the world’s first Omni Stack for credit cards, Zeta has grown to become a leading developer of the technology stack. Today, it engages with banks and fintech startups, as well as other online consumer platforms. Founded in 2015, Zeta wants to bridge the gap between bank services online and avoid the hassle of going to a bank for multiple services. </p> <p>Founded by Bhavin Turakhia and Ramki Gadapatti, Zeta's first investor Directi funded the company in consecutive rounds in the initial stages. Sodexo has also invested in two rounds but the major funding round came when SoftBank Vision Fund 2 invested $250 Mn in the Series C stage. </p> <p>This round helped Zeta obtain unicorn status with a valuation of $1.5 Bn. Mastercard also invested in the company in a recent round. As of March 2022, the company has received Series C Funding with a total of $350 Mn.</p> <p><b>Problem Statement </b></p> <p>The founders of Zeta had multiple VP of Engineering roles but were looking at hiring more VP of Engineering to head various verticals. The founders were looking for a candidate who had extensive knowledge of product development. They were also interested in a candidate with a blend of founder and technology mindset. </p> <p>The ideal candidate would head an entire vertical for Zeta related to product development. The designated engineering leader would be responsible for managing the teams, translating business strategy into engineering requirements, and focusing on the scalability of the products.</p> <p><b>Solution and Execution</b></p> <p>Purple Quarter found a candidate that would fill in as VP of Engineering, eventually lead a particular vertical of the company, and take up the responsibility of product development. This approach benefitted Zeta as they were looking out for a comparatively less senior role. Following detailed discussions, the management went ahead appointing an engineering Leader in October 2021. </p> <p>It was essential to look for a leader who had product experience and a 360-degree grasp of technology, engineering, product, founding, and people. Zeta was also looking for a candidate well versed in the Indian startup ecosystem who can confidently head an entire segment independently. </p> <p>Leveraging Purple Quarter IP - <a href="https://www.purplequarter.com/identify-the-right-tech-leader-with-behavioural-metrics-model-purple-quarter/leadership-advisory/">Behavioural Metrics Model (BMM)</a>, the best-suited profile was found to be a Nurturer leader. After thorough detailing and mapping across the talent pool, Purple Quarter found seasoned product leader – Narayan Babu suitable for the position. </p> <p>As a product expert with multiple experiences in product verticals and a thought leader with a keenness toward scaling fintech, Narayan proved to be the best match. He has successfully led and managed multiple teams during his tenure and also had founding experience in the past. </p> <p>Previously at Glance, Narayan built deep and cutting-edge mobile teams spanning from AOSP to modern design and automation. He was also responsible for developing highly scalable, cloud-agnostic, and high throughput backend and DevOps teams handling over 100,000 QPS average and daily ETL of over multiple TBs. </p> <p>Narayan was identified as the perfect profile fitment of a nurturer with a tech mindset – an ideal find for leading a vertical at Zeta Suite. He comes with the right organizational-cultural-technology fit. With expertise in technology, engineering background, product know-how, programming, and data science, Narayan is also a people-oriented individual and undoubtedly the right person for the job. </p> <p><b>Looking Forward </b></p> <p>Purple Quarter’s precise and dynamic approach helped map Zeta’s tech leader search. Narayan’s extensive expertise has been supporting the neo-banking platform in scaling its tech offerings with an efficient architecture and organizational growth across verticals. </p> <p>The appointment has benefitted Zeta highly, with the company announcing that its card processing business has grown to 10 Mn+ Cards and 300 Mn+ Transactions per year in 2021. Zeta was also able to expand to different regions such as Germany and Austria. Purple Quarter is pleased to have evaluated Narayan as the best fit for the tech and product leadership role. </p> <h3> </h3> <p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p> <!-- wp:file {"id":125812,"href":"http://www.purplequarter.com/wp-content/uploads/2023/02/Zeta.pdf","displayPreview":true,"previewHeight":200} --> <div class="wp-block-file"><object class="wp-block-file__embed" style="width: 100%; height: 200px;" data="http://www.purplequarter.com/wp-content/uploads/2023/02/Zeta.pdf" type="application/pdf" width="300" height="150" aria-label="Embed of Zeta Case study."></object><a id="wp-block-file--media-712cfe1f-d07c-41da-9817-28056ad8209b" href="http://www.purplequarter.com/wp-content/uploads/2023/02/Zeta.pdf">Zeta Case study</a><a class="wp-block-file__button" href="http://www.purplequarter.com/wp-content/uploads/2023/02/Zeta.pdf" download="" aria-describedby="wp-block-file--media-712cfe1f-d07c-41da-9817-28056ad8209b">Download</a></div> <p><!-- /wp:file --> </p>
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<p><b>Introduction </b><p>Founded in 2011, E-grocery giant - BigBasket is India’s largest supermarket today. Present across 100+ Indian cities, the TATA Enterprise provides an easy, relaxed way of browsing and shopping for groceries. Users can select and buy products of their choice within the comfort of their homes. As one of the largest e-grocery providers (50,000+ SKUs), BigBasket offers convenient home deliveries on preferred dates and times. In June 2022, BigBasket raised a Series F funding of $45.1M rounding it to $853M in total funding. </p><p><b>Problem Statement </b></p><p>To become a full-tech integrated brand, BigBasket sought a seasoned techie to add to its tech team. The mandate was for a VP of Engineering or Head of Engineering. The leader would oversee building large-scale cloud-based distributed systems and be hands-on with technology and architecture, be agile, and be high on execution. </p><p><b>Solution and Execution </b></p><p>BigBasket is a classic example of a domestic brand that has grown leaps and bounds and thrived. The team was looking for someone with the right cultural fit. BigBasket management wanted a leader who was associated with high growth, branding, scalability, a strategist and most importantly a person with innovative & novel ideas for the company. </p><p>Purple Quarter understood the mandate to the T. After thoughtful brainstorming and profiling of the right fit, Sumit Nigam’s biography was shared with the BigBasket team. Sumit comes with about 25 years of technical and product knowledge. An alumnus of NIT Calicut, Sumit was the erstwhile engineer at Walmart Global Tech. He has been previously associated with brands such as Informatica, Dell EMC and eBay among others. </p><p>Purple Quarter’s Behavioural Metrics Model (BMM) accurately profiled Sumit as a Nurturer; he has a proven record of building projects ground up, managing diverse teams, hands-on experience with building data and has seen scalability. These milestones primarily fit perfectly into the requirements of BigBasket. Sumit’s past role at Walmart revolved around the supply chain which is in the plans of BigBasket’s roadmap. What really worked for the two was the value proposition. Sumit viewed BigBasket as a mature company managed by competent people seeking growth. From their very first conversation, Rakshit (CTPO at BigBasket) and Sumit connected over the company’s vision and shared the same ideologies. </p><p><b>Sumit’s Journey at BigBasket </b></p><p>With Sumit Nigam and other technologies on board, BigBasket expanded its footprints to other cities. They also scaled up the number of stores to expand their reach. Under the leadership of Sumit, the engineering team enhanced the end-consumer experience, increased scalability, and gained a competitive tech edge in the market. After serving the role of VP of Engineering for a year, Sumit moved on from BigBasket to explore newer roles. </p><p> </p><div>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></div><div> </div><div class="wp-block-file"><object class="wp-block-file__embed" style="width: 100%; height: 200px;" data="http://www.purplequarter.com/wp-content/uploads/2023/02/BigBasket.pdf" type="application/pdf" width="300" height="150" aria-label="Embed of BigBasket Case Study."></object><a id="wp-block-file--media-ac51ba45-537b-4913-84a2-9375f9ce9436" href="http://www.purplequarter.com/wp-content/uploads/2023/02/BigBasket.pdf">BigBasket Case Study</a><a class="wp-block-file__button" href="http://www.purplequarter.com/wp-content/uploads/2023/02/BigBasket.pdf" download="" aria-describedby="wp-block-file--media-ac51ba45-537b-4913-84a2-9375f9ce9436">Download</a></div><p><!-- /wp:file --> </p></p>
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<p><p><b>Introduction </b><p>Headquartered in San Francisco and Ahmedabad, India, Hubilo is a global intelligent virtual events platform. Founded in 2015 by Vaibhav Jain and Mayank Agarwal, the company is focused on reimagining marketing landscapes around virtual events and unlocking massive insights for stakeholders including CMOs, event organizers and sponsors to track attendee engagement. With Hubilo, businesses can host virtual events while receiving real-time data and analytics.</p><p><b>Problem Statement</b></p><p>With the vision to create compelling virtual spaces where human connection is celebrated, shared experiences advance, and network intelligence amplifies, Hubilo was on the lookout for a leader with a high-growth mindset and a playbook for engineering structure and processes. A seasoned techie to join the team as the Senior Vice President of Engineering was the mandate. The appointed senior tech executive would be responsible for taking full ownership of the set challenges and coordinating with multiple leaders globally. </p><p><b>Solution and Execution</b></p><p>Placing Sudip Mitra at Hubilo can best be described as fit like a glove. Hubilo was looking for a tech visionary to join their team for some time before approaching Purple Quarter to find the right tech candidate.</p><p>Hubilo’s management team were specific about their search expectations, they wanted a tech leader who was assertive and zealous. The ideal leader should have had hands-on experience and knowledge in B2C as well B2B companies. Scalability and a proven track record of technical excellence were of paramount importance.</p><p>After carefully thinking and matching profiles with the company’s mandate, <a href="https://www.purplequarter.com/virtual-events-platform-hubilo-onboards-sudip-mitra-as-senior-vp-of-engineering/press-release/">Purple Quarter was confident that Sudip Mitra was the best match for the leadership role.</a> Given Sudip came from a gaming background, the connection with Hubilo’s mission and the goal was instant. </p><p>Sudip’s personality aligns perfectly with Hubilo’s mandate; he is a passionate technologist with a proven record of high growth performance. Sudip was the erstwhile engineering leader at Games24x7 before his joining. He has around 13 years of experience building highly scalable, distributed, resilient, cloud-native products from the ground up. In his career trajectory, Sudip was associated with notable brands such as CA Technologies and Cisco taking part in fundamental roles like defining a Dev workflow and hands-on with both low and high-level architecture and design involvements. </p><p>What really stood out in this engagement was the turnaround time - Purple Quarter closed the position within a month of receiving the mandate. Hubilo’s management collectively liked Sudip during their first meeting and interaction, the mandate was completed with Sudip within 3 days of the interview. Although Hubilo was initially looking for a Vice President of Engineering, given Sudip’s experience, technical know-how, knowledge depth and fit, Hubilo appointed him as the Senior Vice President of Engineering. It was clear from the start that Sudip is a creator who is capable of working on projects of all sizes and complexities. </p><p><b>Sudip’s Journey at Hubilo </b></p><p>With Sudip being integrated into Hubilo’s roadmap, the company expanded its revenue operations team. From scaling the engineering team to building Hubilo as a robust platform – Sudip’s 2-year stint at the organization took it to newer heights. </p><h3> </h3><p>For more information, please reach out to the <a href="mailto:marketing@purplequarter.com">Marketing Team.</a></p><div class="wp-block-file"><object class="wp-block-file__embed" style="width: 100%; height: 200px;" data="http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf" type="application/pdf" width="300" height="150" aria-label="Embed of Hubilo Case Study."></object><a id="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0" href="http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf">Hubilo Case Study</a><a class="wp-block-file__button" href="http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf" download="" aria-describedby="wp-block-file--media-dfdfcd14-8bbb-458e-884a-6f03f7b459e0">Download</a></div><p><!-- /wp:file --> </p></p><!-- wp:file {"id":125818,"href":"http://www.purplequarter.com/wp-content/uploads/2023/02/Hubilo-1.pdf","displayPreview":true,"previewHeight":200} --></p>
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